When it comes to digital marketing, Social media platforms are some of your most important tools. Getting the word out about your product or service on Twitter, Facebook, Instagram, Pinterest, and Snapchat means more visitors to your site, which means more potential customers. But there’s more to getting followers than just making a Facebook page—you have to engage with other users to drive up those all-important numbers of followers. Here are a few ways to increase your engagement with social media users that will pay off in your marketing and branding efforts.
Post Great Content
This is one of the most necessary parts of any social media strategy. Post content that people will want to read and share, such as amazing Instagram photos or witty, amusing tweets. This increases your number of followers and also enhances your brand image. Have a look at some successful marketing content shared by other companies, but make sure you’re doing your own thing. Being original is the best way to ensure you’ll be remembered and followed on social media.
Keep It Visual
Especially on platforms like Pinterest and Instagram, attractive images are key. Incorporating images into your social media campaign makes it easy and fast for users to get an impression of what your brand is about. You can have a caption contest for users to add a caption to an image you post, or share behind the scenes photos of your business in action. Photo contests are also a great way to boost engagement. Asking your followers to participate in something fun and creative is a surefire way to keep them engaged.
Asking questions shows that you care about customer opinions and getting them involved. Many companies have successfully used a Twitter Q&A to allow followers to voice concerns or opinions about where they would like to see products and services improved. If you want to avoid the rabbit hole of customer complaints on social media, stick to more general questions pertaining to your business, such as “What’s your favorite coffee drink?” if you run a coffee shop.
Set Measurable Goals
Increasing engagement on social media takes a lot of time and energy, so make sure it’s paying off. Twitter and Facebook now offer tools that allow you to track social media’s effects on conversion rates, making it easier to see how it affects your bottom line. Use these numbers to figure out how much you need to be focusing on social media. If you set a goal of increasing sales by 10% in one year, work backward from there and determine how much social media engagement will get you there. Remember, engagement is only as meaningful as how many site visitors/customers it generates, so keep your eyes on the prize.
For more information about how you can get a successful social media strategy, contact the experts at AMMA Digital Marketing today at 800-466-0684, or send us an email for a free consultation. We can create a plan to make social media work for you.