Getting started in the world of digital marketing can seem like a daunting task, especially if you’re a busy small business owner. Every online article has different ideas about getting your company noticed, and often they contradict each other. Various strategies have their pros and cons, but you don’t have to be a marketing expert to try these easy marketing tips out for yourself. They’re fast to implement and usually cost nothing—you have nothing to lose and a lot of potential clients to gain. Here are a few marketing tips that will provide measurable results for your business.
Create a mailing list.
No budget? No problem. Allow users to subscribe to your emails through your site, and send out regular updates about your business. This doesn’t have to be a professional newsletter, although that helps. Send coupons and special offers to subscribers, or let them know about events your business is organizing. Making your subscribers feel like part of a community is the key to maintaining their loyalty. Make sure you use a catchy subject line for your emails so they don’t end up in the spam folder.
Set time aside for marketing.
This is probably the hardest part of maintaining your own digital marketing efforts. That’s why it’s a good idea to set aside a couple of hours per week to concentrate on promoting your business online. For instance, you can send your subscriber emails, update your social media accounts, and repost interesting content from your followers at the same time. That way, building your online profile is less of a drain on your time throughout the week.
Powerful images are very effective when connecting with potential customers. This is why so many successful brands use simple, attractive images in their campaigns. If you’re worried that the content you’re writing for your website or subscriber emails seems too “salesy,” include pictures of your product instead. This promotes a positive brand image without potential customers feeling like they’re getting a sales pitch. That doesn’t mean you should disregard all the text, though—make sure you include a concrete call to action in your posts and emails.
Know your rankings.
Do a little research to find out which keywords relevant to your business show up the most on search engines. Tools like Google AdWords Keyword Planner make this fairly simple to do, and you can then include the keywords in your website copy. This takes a little time, but it will ensure that you appear more often in search results.
Be social media savvy.
You don’t have to spend every waking minute on social media to be a successful online marketer. Post content related to your business at the time you set aside for marketing, and use that time to interact with your followers. You should also be aware of what content gets the most impressions, likes, and shares from your social media accounts, and pay attention to the analytics so you can increase your number of subscribers in the future.
For more helpful information about digital marketing for your small business, contact the pros at AMMA Marketing for a free consultation today. Just call 800-466-0684 or send us an email to get started.
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