Creating a successful website is all about matching your web design to your mission. You want visitors to be able to navigate your site easily while showing off what makes your business unique. Helping web users become customers is the ultimate goal of any website redesign, and a site that is both simple and memorable is instrumental in increasing conversion rates. Here are some recent web design trends to incorporate to ensure that your plumbing service reaches customers effectively.
Simplicity is here to stay.
Current web design wisdom holds that minimalism isn’t going anywhere. There are many advantages to keeping your site as simple as possible, including faster load times for better SEO, so consider narrowing down your message to a few key points to emphasize in your website copy. For example, if part of your brand messaging includes fast response times to customer calls, be sure you use bold typography and lots of negative space to help that message shine through.
Arresting visuals are vital.
It might not seem like aesthetics would be the most important aspect of a plumbing website, but visitors respond much more quickly to images than they do to text. Including some original photos and even animated GIFs in your web design helps users remember you and creates an instantaneous connection. The proliferation of exciting graphic design trends like duotone, colorful gradients, custom illustrations, and unusual design element composition means there are many options to choose from to help you convey your message.
Bold text has arrived.
Many websites are now devoting extensive real estate on their homepages to large, clear statements of purpose. This has the effect of distilling your philosophy to the clearest possible terms while giving visitors something that is easy to latch onto and remember, especially when paired with a unique image. Of course, that means you’ll have to choose your phrase wisely since it represents your brand for potential clients visiting your site for the first time. Stick to simple and straightforward sentences that are true to your message.
Content is the focus.
Recent design trends favor putting content front and center, ensuring that users can find the blogs, videos, and information they need. When redesigning your plumbing service website, focus on the needs of the user. What problem are they addressing? What concerns might they have about hiring a plumber? Design your site around making it easy for potential customers to answer any questions they might have and access helpful content.
Outside-the-box layouts will thrive.
With the preponderance of mobile browsing in recent years, creating a website that looks visually interesting and arresting on any device is of the utmost importance. With that in mind, designers are making strides in web design that uses surprising and unique layouts. The key is to strike a balance between making the site easy to use and accessible while presenting elements in a new and exciting way. One such strategy includes overlapping visual elements and text to create an organic feel.