Keeping your dental practice thriving means attracting new patients whenever possible. A well-designed, responsive website that looks great across all devices is a vital first step, but the next challenge you face is helping website visitors become patients. Lead generation strategies help to ensure that that you are contacted by qualified leads who are well on their way to making the decision to trust you with their dental care. They take some of the guesswork out of digital marketing, eliminating extra work while helping you build your practice. Here are five strategies you can try that will increase the number of leads your site attracts.
Create a questionnaire.
Your site probably already has a contact form to make it easy for users to schedule a consultation. One strategy that you can use involves updating the existing form to include a few more specific questions, such as what insurance the patient is using and the specific nature of their problem. This allows you to deliver helpful, targeted responses and makes the patient one step closer to receiving the help they need. It also provides you with additional information that can be helpful when composing marketing emails and other periodic subscriber outreach.
Include video explanations.
Almost two thirds of people are visual learners—that means videos, infographics, and pictures are often the best way to help patients understand procedures. Including a series of brief educational videos going through the steps involved in root canals, veneer placement, and other dental procedures makes it much more likely that visitors will remember the information than a written description alone. Plus, videos create a sense of immediate connection, and have the power to increase lead generation by up to 33%
Reduce the number of choices.
It might seem counterintuitive, but keeping the number of options limited actually drives up conversion rates. This is because visitors respond more positively to a sleek, streamlined UX that does not bombard them with a number of confusing choices. Try including one call to action with a button allowing users to take the next step—this often increases conversions by as much as 25%. Ideally, your site should make it easy for visitors to find the information they need without making them wade through a large amount of material.
Quiz your visitors.
Users are much more likely to engage with content if it is presented as a game, a concept known as gamification. With this in mind, you can create a quiz designed to help users identify whether they need a dental checkup, for example. The quiz result provides visitors with a “reward” and brings them one step closer to becoming your patients. This is also an effective way to gather potential leads’ contact information.
Don’t overlook your about page.
Many practices put up an “about us” page when designing their website and don’t think about it much after that, but this page often makes a vital difference when it comes to generating leads. If the page is lacking in information or poorly written, it can chase away otherwise interested visitors. Make sure the about page accurately reflects your dental practice’s philosophy and mission.
Photo credit: Foter.com