Cultivating backlinks to your brand’s website can be frustrating, as it is a process involving creativity and persistence. In recent years, it has become necessary to create a network of high-quality links rather than simply posting your URL on so-called “link farms.” This ensures a better user experience for people who visit your site, but it means business owners have to work a little harder to achieve high search rankings.
Since backlinks became a popular way of increasing a site’s placement in SERPs, Google has adapted to these changes by reevaluating how backlinks affect SEO. This means it that it is hugely important that you consistently, organically increase your number of backlinks. Here are some strategies that can help:
Working with others in your field to create quality content is a win-win for everyone involved. Your collaborators will display links to your site, making it that much easier for visitors to find you and creating a network of potential leads. There are several ways you can go about working together. Conducting interviews for podcasts and videos is a popular method, as is creating guest posts for other sites’ blogs. However you decide to go about it, keep networking and building your link portfolio consistently.
2. Create Shareable Content
Making videos, infographics, eBooks and blog posts that people are eager to share will go a long way towards building quality backlinks. Try researching some of the more successful content marketers in your industry and determining what people respond to about their content. Then, you can incorporate some of these proven strategies while adding your own unique spin. When posting on social media, be sure to tailor your content to the platform. For instance, colorful infographics look great on Pinterest, while short video clips perform well on Twitter.
3. Post Regular Link Roundups
Linking to sites that are relevant to your readers’ interests is a perfect way to create authoritative backlinks and engage your audience. Many blogs post weekly link roundups that provide information about a certain specific topic, sometimes at the request of a reader. This is an effective way to build SEO without having to put in all the time and effort of content creation, but of course, it should only be used as a supplement to an already robust blog.
4. Grow within Your Niche
Learn all you can about your industry-specific professional community in order to connect with others who do what you do. This will help you to cultivate backlinks while at the same time growing your professional network and helping you reach a wider audience when you contribute content to their websites and vice versa.
5. Let Others Credit Work They Have Done for You
Chances are you have worked with a number of web designers, copywriters, graphic designers and other contractors to create your website and digital marketing content. By allowing people who have worked with you to include links to your site in their portfolios and professional websites, you are adding additional backlinks that can bring in traffic and boost your SEO.