Gaining new clients for your chiropractic practice means putting online users at ease with a user-friendly, straightforward website. If it has been several years since you evaluated your UX and did a website redesign, now is the time to start planning a new look that will help you attract clients and optimize functionality. Your site is often a customer’s first point of contact for your business, so make sure they have a positive impression. Here are some of the most popular current web design trends to help you reach a new audience.
Video with Sound
Many commercial websites now include a video as part of their “About Us” page, and elsewhere on their websites. For example, a chiropractic website could create videos explaining various procedures in depth. This helps to create a personal connection and a sense of transparency, which is especially important in the healthcare industry. Avoid autoplay when including videos with music and voiceovers, however, as many users find them intrusive. Instead, offer videos as an option for potential clients to explore your website.
Parallax scrolling involves foregrounds and backgrounds that scroll at different rates, and is ideally suited for mobile web browsing. It is best used when creating webpages that involve a substantial amount of text, as it makes it easier for mobile users to scroll through the text quickly. Parallax scrolling creates an illusion of depth, making your website an immersive experience even when visitors are browsing on their phones.
One of the most noticeable features of your web design is the typography you use. Make sure all your fonts look clean and professional while reinforcing the brand image you are trying to project. Many websites are now investing in custom typography created by graphic designers to give their web design a distinctive look. Use plenty of negative space to ensure that your text shines through and visitors are able to easily read your site across multiple devices.
A simple home page featuring just a few words is quickly becoming the new way forward in web design circles. Because most users now access websites on their smartphones, scrolling is being incorporated into web design more and more each year. Use a simple, eye-catching image that encourages visitors to scroll down and learn more about your chiropractic practice. Remember, every aspect of your site should be simple and streamlined to provide a great user experience no matter what device people are using to access it.
Bright and bold colors have been on the scene for some time, but for a chiropractic practice, using neutral tones in your web design is a safer bet. Grays, beiges and earth tones are soothing to viewers and will never go out of style. Industry experts predict that a more natural color palette will emerge as the dominant design trend in coming years, and adopting this look means your website will stay fresh and relevant for years to come.