You probably already know that an effective email campaign is a key part of any digital marketing strategy. Email allows you to stay in direct communication with subscribers who have already shown interest in your company by opting in to receiving your coupons, updates, and newsletters. That’s a great first step, but make sure you’re targeting these prospects effectively by getting the most out of your email marketing. Follow these tips to attract new subscribers and keep the ones you’ve already gained.
Optimize Landing Pages
Make sure the landing page your subscribers will use to sign up for emails is optimized for the best possible performance. It should answer any questions your readers might have above the fold, and be easily readable with direct points. For instance, be clear about what value your subscribers will be getting. People need incentive to sign up for promotional emails, so it’s important to spotlight what you can do for them.
Don’t ask subscribers for too much information when designing your signup forms—many users will be deterred by a form that seems invasive. Usually a name and email address are enough. Place your opt-in box in places where it won’t distract from other content on your site, such as landing pages and blog posts.
Don’t just copy competitors when it comes to email content. Research what others in your field are doing and find ways to expand on their efforts. For instance, if another company offers discount codes and coupons to subscribers, you can do the same, with a prize sweepstakes open to users who have used three or more coupons. This encourages customer loyalty and makes your brand stand out in a positive light.
Provide Free Content
It goes without saying that email marketers who consistently provide valuable, free content are the most successful. Coupons and newsletters are big performers, but you should also consider other forms of content your subscribers might want to see. Informative podcasts and interviews about the latest news in your industry will show subscribers you care about keeping them in the loop. Solve problems that are relevant to your audience’s specific needs and core desires.
Place CTAs on Other Relevant Pages
There are several ways you can remind visitors to opt in to receiving your emails without being obtrusive. The end of a blog post or a social media update is a good place for a call to action like this.
You can also use an inexpensive service like Sniply to create banner ads automatically on any webpages that you share. For instance, you can use it to include a URL link to your opt-in page when sharing content from other brands with your social media accounts. This helps to automate your online marketing efforts and allows more users to see your call to action.
For more helpful information about harnessing the power of email to increase your bottom line, contact AMMA Digital Marketing at 800-466-0684 or send us an email to set up a free consultation.