Standing out from the pack is important to any business owner—you want to make sure potential clients remember you, after all. Creating a great first impression is the key to winning over clients, and there’s no better way to do so than with a unique, eye-catching web design. Your website is most people’s first contact with your business, so make sure it really shines. If your site is elegant and user-friendly, chances are it will go a long way towards making potential customers take notice. Here are a few ways to make your web design pop and ensure that visitors leave with a positive impression of what you’re all about.
Telling your story through an interactive web design forges a connection between your company and your customers. Maybe it’s a narrative slideshow your visitors can click through, or a video showcasing your background and philosophy. However you reach out, make sure you do so in a way that is unobtrusive while still allowing interested visitors to get to know more about your company.
Fewer Header Images
Many websites now use large header images that convey something about the company’s history or ethos. Chances are you’ve encountered a website like this when browsing the internet. While this can be a very effective and attractive web design, the fact that so many businesses now employ this technique means it is becoming old hat. Instead, you might try using a simple, clean design without header images—just text and lots of negative space. This means there is nothing to distract from the text, and your message stands on its own.
Keep It Simple
If an element of your web design is not essential to your message, take it out. You might worry that your site lacks engaging features to capture the visitor’s attention, but in reality, users will appreciate the clean, simple design when so many sites create a stimulus overload. Without any distractions, it’s easy to find the information your customers are looking for. This gives the impression that your company is straightforward and honest, and that’s never a bad thing. Complex layouts, bright colors, and lots of images can work for some websites, but consider adopting a more minimalist approach.
Mobile optimization is a huge trend in recent web design, and for good reason. Most users will use their phones to access your site, so make sure it looks great no matter what device is used. Ensuring you’re your site is easy to use will make clients more likely to visit. Slide-out or fly-out menus aligned vertically (rather than traditional horizontal menus) are perfect for mobile phone users. They will also lend your website an elegant, unconventional, and modern look.
For more web design inspiration or for help launching your site, contact the experts at AMMA Digital Marketing for a free consultation at 800-466-0684, or send us an email today. Web design trends change quickly, but you can transcend trend-chasing with a classic, engaging website that will keep customers coming back again and again.
Photo credit: Oyvind Solstad / Foter / CC BY