A well designed website incorporates responsive design, SEO, great content and a unified aesthetic to show visitors what your brand is all about. Recently, with users increasingly relying on mobile devices to access all types of content online, the value of arresting imagery can’t be denied. Compelling copy is only part of the puzzle—visitors have to be enticed by interesting images before they read on. Here are several strategies you can use to incorporate more visual interest in your digital marketing content.
If you are familiar with social media, you’ve probably run across a meme—usually a photo shared with a funny caption. Memes like “Success Kid” and “Evil Kermit” are instantly recognizable to viewers and carry a lot of cultural cache, making them ideally suited to social media marketing. However, you should use them sparingly and only when a humorous tone fits the message you are trying to convey. The repetitive nature of memes also means they saturate the landscape fairly quickly, so be sure your memes are still relevant when you share them.
Take Your Own Photos
Although stock photos are still the most used variety of visual content, they ultimately don’t say anything specific about your brand or leave viewers with much of an impression. This is why you should take the initiative when it comes to the imagery displayed on your website. You don’t need to hire a photographer to get excellent images—most smartphones are capable of taking professional-quality photos. Candid pictures of your workspace and customers will create an instant personal connection with viewers, humanizing your brand and helping your site stand out.
Don’t Ignore Video
A recent study showed that including video on a landing page increases conversion by as much as 86%. In fact, every year more and more Americans are using smartphones to view branded online video content. It’s clear that video performs exceedingly well, but many businesses avoid it because creating one often requires hiring an expensive outside contractor. However, if you don’t want to commit to a professional video, try shooting a few shorts such as how-to guides and interviews on your smartphone and sharing them on social media.
Add a Quote
A nicely packaged quote of the variety often shared on Pinterest and Instagram can lend visual interest and polish to blog posts and more. Not only does it give viewers a piece of visually arresting content, it also increases your perceived expertise in your field. Just be sure all quotations are relevant and properly attributed.
Use Visual Aids to Display Information
Charts and graphs give readers a visual sense of the information you include in blog articles and videos. They are easy to read and understand and likely to be shared by other sources, which can lead to quality backlinks that will boost your SEO. You don’t have to be a graphic designer to create a professional looking chart—multiple user-friendly software packages are available for making graphs and charts, many of them free.