Content is key in digital marketing—you need something tangible that adds value for readers and shows off your company’s knowledge base and skill set (while being shareable in the process). Most businesses use regularly updated blogs or newsletters to publish quality content that draws in viewers who are likely to become customers after reading. But crafting the perfect blog article can be difficult, especially if you’re handling your own marketing efforts. Whether you’re a small business owner or a marketing professional, here is what you need to know about writing content that will show off your company in the best possible light.
Why create content?
With the time and energy it takes to write relevant, useful blog articles, you might be wondering if the payoff is worth the effort. However, a recent study showed that 41% of marketers confirm the positive ROI of content marketing. One of the main reasons is that blog content shows up in searches thanks to the incorporation of SEO keywords and is often a user’s gateway to your site. Useful articles are also invaluable for creating a favorable first impression of your business, especially if they avoid the use of “salesy” copy and keyword stuffing. By creating a schedule for publishing blogs and sticking to it, you can put out meaningful content with minimal effort while reaping the benefits of content marketing.
Be a problem solver
The best way to approach writing blog content is to think like a reader. What are people looking for when they read your article? Probably not a string of different long tail SEO keywords. Your readers are visiting your blog with a problem or need in mind, so address their needs in a way that is useful and worth the time it takes to read your blog. Be succinct, but make sure you elaborate all your points in a way that is clear and readable so that readers take away the necessary information.
Share your knowledge
Your business’s blog is a place for you to show off your expertise in your field. Readers will be impressed by polished, professional content that addresses a problem. Think of a topic that would be of interest to your site’s visitors, then outline the main points you want to address. Flesh out the main points with specific examples, and include a call to action, in addition to a set number of relevant keywords. It’s that easy to create a quality blog post that will encourage trust in your brand. In 2015, 67% of B2B companies revealed that content is a top-three concern in their digital marketing efforts, so make sure you put your best foot forward with excellent blog posts.
For advice about developing a content marketing strategy that works for you, contact the experts at AMMA Digital Marketing for a free consultation. Just call 800-466-0684 or send us an email to get started. Don’t lose out on the engagement opportunities offered by original blog content—start producing quality articles today.