The landing page is a user’s gateway to your site, and it’s usually the thing that determines whether or not they’ll become a customer. This is one of the most important parts of your web design, so it’s necessary to get it right. An effective, inviting landing page can make the difference between drawing in potential customers and driving them away. This webpage shows what your brand is all about, so make sure it’s getting you the right attention. Here are a few guidelines to help you create the perfect landing page for your website.
Keep It Simple
Avoid confronting visitors to your site with too much information—narrow it down to the simplest possible presentation. Landing pages should be concise and easy to understand for users who may be unfamiliar with your brand. This is their introduction to your site, so avoid clutter or anything that dilutes your message. Headlines should be clear and deal with specific information about your site. Avoid generalities in your landing page headlines, since they’re meant to grab the reader’s attention.
Check Your Grammar
Nothing looks more unprofessional than grammar and spelling mistakes in a landing page. Make sure you proofread all your website copy before it goes up, since grammatical errors can jeopardize the trust potential customers place in your business. Also, keep your word use in mind. Landing pages should incorporate attention-getting words like “new,” “now,” and “free” to help drive conversion.
Emphasize Buttons and Calls to Action
The landing page should be able to be scanned quickly by readers, often in just a few seconds. For this reason, you should make the most important pieces of information stand out. The conversion button, which is where users click to buy a product or subscribe to your website, should be big and bright. It should be located close to a call to action and visitors shouldn’t have to scroll down to find it.
Videos and Images that relate to your landing page copy will help make an impression on users who visit your site. Including an attractive image to accompany your copy and conversion buttons makes the site appear polished and inviting. You can also add video testimonials or pull quotes from satisfied customers, which are great trust indicators for your landing page. Just avoid visual overload—keeping things streamlined makes your site easier for visitors to navigate.
Concentrate on Color
The colors you primarily use on your landing page say a lot to potential customers. For example, blue indicates stability and is often used by financial institutions. Orange is urgent and attention-grabbing. Black and white are straightforward, but might be visually boring. Think about what message you’re trying to convey before choosing a color scheme.
Crafting a brilliant landing page is a big part of an effective overall web design. Contact the digital marketing professionals at AMMA Marketing for a free consultation on your landing page today, and start converting leads into customers. Just call 800-466-0684, or send us an email to get started.