Identifying your influencers is a vital part of any online marketing campaign. It allows you to target the users most likely to visit your site and share your product with others with tailored content, making connections that will pay dividends. Influencer marketing depends on word of mouth, so making a good impression on people with sway over customers in your industry is more important than ever. Here are some tips and background information to help you incorporate this marketing trend into your digital marketing strategy .
What Are Influencers?
Simply put, influencers are people who have some degree of influence over what others will buy. One example would be bloggers. People blog about products from electronics to perfume, and bloggers have the ability to promote products they like to their audiences. Many customers will consult specialized blogs before making a purchase, so people who read these blogs are then more likely to buy the promoted products because the recommendation comes from a trusted source. Other examples of influencers include celebrities and people with large social media followings.
How to Find Relevant Influencers
Online tools like BuzzSumo allow you to search for influencers by topic and location. This tool also allows you to keep tabs on the content your influencers are sharing so you can target them appropriately. You can also use the Twitter analytics tool Followerwonk to see which trending topics are relevant to your brand and who has the most followers. You can also search for popular blogs related to your business to find out who’s who in the world of online influence.
How to Increase Your Reach
Once you identify your influencers, you should start to build relationships with them. One of the advantages of influencer marketing is that it is organic and focused on the needs of the influencer/customer rather than the marketer. This builds trust in your brand, but it also means this form of marketing is difficult to control. This is why it’s important to make sure the influencers you approach are likely to be predisposed to like your product—or else you could end up with a bad review in a popular blog.
Influencer marketing can be as small-scale as a Yelp review or as wide-reaching as a celebrity endorsement. The scale of your efforts should fit the size of your company. Start by following and engaging with your influencers on social media or linking to their blog on your site, then reach out with an email pitch. This should be brief and polite, asking for a quote or review for the product. You should also create quality content such as blog articles that your influencers will be likely to share.
For more information about making influencer marketing a part of your online strategy, contact the professionals at AMMA Digital Marketing at 800-466-0684 for a free consultation, or reach us by email. Getting word of mouth on your side can help your brand immensely, so start making connections with influencers today.