Improve Your Website Traffic
Improve Your Website Traffic with These 5 Simple Tips. No matter the size of your organization, website traffic is the single most important factor in your inbound marketing efforts. Getting eyes on your site is the first step towards generating leads and eventually driving conversions, but sometimes website traffic can remain stagnant despite the best efforts of digital marketers. If you feel that your website is not performing at the level you would like, the fix could be simple. Here are several strategies to correct the most common issues that prevent websites from attracting visitors.
Target different keywords.
If you are having difficulty ranking for a popular keyword, it is likely because there is simply too much competition. Google ranks high-authority websites above others in SERPs, meaning it is difficult to crack the first (or second, or third) page with a generic search term. Instead, try focusing on long-tail keywords (specific search terms containing more than a few words) and local SEO to weed out competitors and make it easier for interested users to find your site.
Improve your content.
Most visitors to your website have seen hundreds of generic blog posts in the past, so do something to distinguish yourself from the crowd. Try tackling problems from a new perspective and taking your buyer personas into account to create content that appeals to them directly. Harnessing the power of video can also do wonders for your traffic as mobile phone users increasingly turn to video content.
Become active on social media.
There is much more to building traffic than inserting some SEO keywords and hoping that will be enough to boost search engine rankings. An active presence on social media platforms allows you to reach a built-in audience and gives you a way to draw attention to your content. Building a social media profile takes time and effort, but the results can be well worth it. Try focusing your efforts on a limited number of sites at first, such as Twitter and Facebook, then go from there. Online discussion forums can be another valuable channel to build an audience—just be sure to avoid spam.
Revamp your site’s UX.
If you are having trouble consistently attracting visitors to your website, it could be because your side does not offer a good user experience. For instance, sites that are not optimized for mobile viewing automatically take a hit in search results, as do sites that take more than a few seconds to load. Make sure your website performs consistently well across all devices to avoid alienating potential leads.
Spending hours crafting perfect content is not helpful if you are not promoting the end result. In order to ensure your content reaches readers who could benefit from it and become subscribers and customers, it needs to be promoted. Marketers often cite the 80/20 rule, which says that 20% of time should be spent on creating content, and 80% on promoting it. The best way to do this is through a combination of social media channels and influencer marketing, or reaching out to prominent tastemakers in your field.