Don’t Be Left Behind: 3 Successful New Inbound Marketing Strategies.
Chiropractors achieve success by making it easy for potential patients to find them. This is how inbound marketing works—by targeting people who are already in the process of seeking chiropractic care, ensuring that only qualified leads make their way to your website and eventually contact your practice. The continuing evolution of digital marketing means that there are always new ways to reach out to potential patients. A chiropractic practice that stays on the cutting edge of new inbound marketing strategies is sure to make a great impact with online users.
Offer Free Trials
Visitors to your website are much more likely to become patients if they receive some form of reward. A promotional offer such as an initial consultation free of charge will go a long way towards ushering users to the next phase in the conversion funnel. Making sure your potential patients feel like they are getting something for nothing will create positive associations for them. If a person is deciding between two chiropractic practices, they will be more likely to go with the option that provides a risk-free trial offer. One effective way to incentivize visitors is by providing a promo code for a free consultation that subscribers receive when they sign up for your email list.
Create Original Digital Content
Another way to give users a sense of value is by providing high-quality digital content through your website. Blogs, videos, and eBooks that provide helpful information for patients seeking chiropractic care are all excellent forms of online content that will build consumer confidence in your practice. A website that is regularly updated with engaging content will keep subscribers returning and reward longtime readers with fresh insights. In addition to tried-and-true methods like blogging, new platforms such as Facebook Live make it easier than ever to create videos designed to educate users about chiropractic procedures.
Adapt to Social Media
The way people use social media is changing as many users now spend most of their online time on Facebook, Twitter, Snapchat, and Instagram rather than just checking in and moving on. In order to reach this valuable audience, it is vital to get in on the conversation. First, consider which platform makes the most sense for promoting your brand. A Facebook page makes it easy for users to find and connect with your practice, and you can share new digital content you’ve created there. But remember, whichever social media outlet you use, content should be engaging and suited to the medium. The last thing users want to see is salesy content on what is meant to be a social platform. For instance, if you are using Twitter, try sharing interesting factoids about chiropractic medicine that users will want to retweet and share.
Promoting your practice online involves constant evolution as you track your performance and figure out what works best, from videos to promotional emails to social media engagement. Trends in the industry may come and go, but high-value online content is here to stay.