As any social media follower knows, Instagram is one of the fastest growing, most fun platforms available. It combines an emphasis on engaging visuals with a predominantly young audience to create a potential marketing tool with the power to reach millions of highly sought after customers. With so many advantages, it’s a great idea for anyone with a savvy digital marketing strategy to start promoting content on Instagram as quickly as possible. Here are some secrets to creating shareable Instagram content that’s sure to go viral.
Use Relevant Hashtags
Much like Twitter, Instagram uses hashtags to organize content and keep track of activity. Find out what the most popular hashtags are in relation to your brand and be sure to include them when you post content. For example, if you are promoting a restaurant, use the hashtag #instafood to reach people who are passionate about dining. Another popular hashtag, #TBT (Throwback Thursday) is a fun way to include vintage-inspired content related to your brand. Be creative when deciding which hashtags to include—this will help you increase visibility by reaching new users.
Promote Your Instagram on Other Platforms
If you already have a Facebook page, Pinterest board, or Twitter account, use these preexisting platforms to promote your Instagram content. Most users have more than one social media account, so bring those followers to your Instagram. This will increase brand loyalty and offer even more opportunities to interact with potential customers.
Interact & Engage
Keep your account active by interacting with other users whenever possible. This sends the message that you care about your brand and your followers. One effective way to do this is by using the acronym S4S, or shout-out for shout-out. Often people will respond to your posts with this in the comments, meaning they are offering to promote your content to their followers if you do the same. This mutually beneficial arrangement is how many Instagram marketers reach wider audiences with their posts. You may choose to request shout-outs for shout-outs publicly or privately by either commenting on posts or sending a direct message.
For a more personal approach, it’s a good idea to seek out users who share interests relevant to your brand by doing a hashtag search. You can then like and comment on their posts to create an organic connection between your brand and potential clients. Once you build a following on Instagram, provide fun, useful content that your subscribers will want to share.
Instagram is an emerging social media platform with over 300 million active users, making it a useful resource for building a client base. With so many people eager to share content on this exciting site, now is the time to bring your business to a new audience. For more tips on how to use Instagram to promote your brand, contact the social media experts at AMMA Marketing at 800-466-0684 or send us an email for a free consultation today. Make this popular platform work for you, and reach more potential clients than ever.
Photo credit: Matt McGee / Foter / CC BY-ND