If you’ve been involved in marketing your company on social media platforms, you know it can be time consuming. Crafting great original content to share and interacting with subscribers can have a great impact on sales, but it also takes up a lot of energy, especially if you handle your own marketing efforts as a small business owner. Connecting with potential customers via social networks is great for your conversion rates, so take advantage of the opportunity to forge those personal connections. In order to save time in your marketing plan, here are a few new tools to improve the efficiency of your social media marketing.
WordPress: Revive Old Post
This new WordPress plugin allows you to share older blog content on social media accounts automatically. Existing posts will automatically post at random to Twitter, Facebook, LinkedIn, and more. That way you don’t have to worry about scheduling shares, and you can recycle content to bring in new traffic.
This tool allows you to easily make “related post” widgets for your blog so users can instantly find related content. You can create three different types of widgets to display related posts on your blog with this easy-to-use plugin. Contextly is a paid service with rates based on site traffic. It can also be used to spotlight promotional links, downloads, and more.
This tool is an app that allows you to design images for social media posts—and the best part is it’s absolutely free. Eye-catching images are key when creating successful content, so being able to make arresting images on the go is essential. The app allows you to choose dimensions for Instagram, Facebook, or Twitter, and the images it creates are branded, unlike other Facebook software available.
This useful social media tool shows you how your posts are doing and gives you a weekly report of your competitors’ social media performance. The weekly PowerPoint also shows changes your competitors made in their social media strategies and alerts you to any especially popular posts that week. Rival IQ is great for timely updates on competition so you can plan your social media approach accordingly.
Pinterest marketers will love this tool, which allows you to repin older pins from any board, then deletes the older one or the new repin based on which gets the most likes and repins. BoardBooster also has other automatic features available, so you’ll save time that would otherwise be spent on sharing and repining Pinterest content. With Pinterest emerging as one of the top lifestyle social platforms, this is a great app to have in your marketing toolbox.
Making your business a success through online marketing means harnessing the power of social media to drive traffic to your site and connect with users. With these tools, you can automate the process and focus on creating high-value content that will keep users coming back for more. For more advice about using social media to promote your company, contact at AMMA Digital Marketing today. Give us a call at 800-466-0684 or send us an email to set up a free consultation.