With more and more users accessing online content with mobile phones every year, it’s more important than ever to make sure your marketing efforts are optimized for the way customers are viewing them. Subscribers are viewing your content on the go, so keep that in mind when you design the layout of your site, newsletters, blog posts, and social media posts. The future is mobile, so here are a few tips to ensure your business is ready for a changing online marketplace.
Optimize Your Site for Mobile Users
Since over 50% of ecommerce now takes place using mobile phones, it’s vital to ensure that your site is easy to navigate using a smartphone. But what exactly does that mean? There are several options you can go with in terms of making a website mobile-friendly, each with its own features and terminology. Here is a breakdown of each kind of site:
A mobile friendly site is one that appears the same across all devices, from smartphones to tablets to desktop computers. The functionality of the site should be the same, although it will appear smaller on smaller screens. Most commercial websites opt for this mode of mobile optimization since it is the least complicated in terms of web development.
Mobile friendly sites use images or slideshows that don’t require Adobe Flash, since a smartphone OS may not support it, particularly iOS. Small image sizes also allow for faster downloads for your mobile visitors.
Unlike mobile friendly sites, mobile optimized sites look different on handheld devices than they do on traditional desktop or laptop browsers. The site is reformatted to make it easier to navigate for mobile users, including such features as large touchpoints and reduced graphics. Mobile optimized sites also eliminate the need for users to type in information unless absolutely necessary, and many offer the option to view the desktop version of the site as well.
This is a relatively new development in web design that provides increased flexibility for users on all devices. In responsive design, the website automatically adjusts to fit the size of the screen being used to view it. This type of web design costs the most to develop, but the expense is worth it if a large segment of your customer base visits your site and makes purchases using smartphones.
Google Analytics can give you statistics on how many users are accessing your site through handheld devices as you decide how to upgrade your site, and, of course, you can use your own smartphone to test the effectiveness of your mobile optimization. Choose the web design that works best for you and your business, and make mobile optimization work for your company.
For help with bringing your website to a new audience of mobile users, get in touch with the experts at AMMA Digital Marketing. Just call 800-466-0684, or send us an email to set up a free consultation today. Take advantage of the power of mobile optimization to increase your online profile today.