Newsletters are an ever-popular tool for getting brand messages out for a reason: they work. Connecting with users through a weekly or monthly message in their inboxes makes it easy for potential clients to visit the company website and keeps relationships with loyal customers intact. Brands that use newsletters as a marketing tool are more likely to keep clients coming back, thanks to the personal touch this method offers. Here are a few tips and tricks to turn your company newsletter into a viral success story.
Include Lots of Graphics
Nothing grabs a reader’s attention instantly like an eye-catching graphic. Photos, infographics, and logos are important in order to create a connection. Since most busy readers are going to skim the actual copy included in the newsletter, arresting images are vital to maintain their interest.
Sharing is Caring
Make your content shareable on Pinterest, Twitter, Facebook, and Instagram for easy access across platforms. This way, your newsletter can potentially reach beyond your established list of subscribers and draw in new clients. A social media-savvy business shows that it is up to date and ready to engage with potential customers in the office and beyond.
Use a Template
Arranging your newsletter content with a template means you don’t have to reinvent the wheel every time you send one out. Also, it means your subscribers can look forward to consistent content, which makes you look even more professional. This cuts down on the time spent putting your newsletter together, which is important if you’re on a budget and making promotional materials yourself.
Give Quality Content
Remember, a newsletter should provide more than just a monthly sales pitch. Subscribers want to feel like they are getting something out of your newsletter—if not, it’ll go right in the spam folder. Including fun facts, coupons, sweepstakes, giveaways, informative blog content, and special event invites will make subscribers happy to be on your mailing list instead of sending them in search of the delete button.
Subject lines can determine whether your newsletter gets opened and read or trashed on sight. A catchy, compelling subject line will make readers want to open the email and read on, but be careful. Avoid using all caps and too much punctuation, since those are the sure marks of email spam. Ask a question or use a fun non-sequitur to intrigue your subscribers, and always address them by name for a personal touch. This makes it seem less like a mass email and more like an update from a friend.
The newsletter is an important tool for maintaining relationships with clients and reaching new ones. For more advice about crafting a quality newsletter or building a digital marketing strategy, contact the pros at AMMA Marketing for a free consultation today. Just call 800-466-0684 or drop us an email to start growing your business online. Whether you’re just starting out or you’ve been in business for years, it’s never too late to start using online marketing to build your client base.
Photo credit: Skley / Foter / CC BY-ND