Bringing new patients to your practice is a concern no matter how long you’ve been providing dental care. With most consumers now conducting online research before choosing a healthcare provider, it pays to have a website that will display your practice’s strengths. One of the primary ways to reach out to potential patients in a digital landscape is by building a stellar content library to show off your expertise. Informative and engaging content can foster a sense of security and trust before a person even steps foot in your office for the first time. Here are a few examples of successful content strategies you can employ.
Tell your story.
Choosing a healthcare provider is a very personal decision that visitors to your site do not take lightly. Building a person to person connection by talking about your dental practice and the patients you’ve helped is a great way to build relationships and put users at ease. There are several ways to do this: a short welcome video, a selection of patient testimonials, or photos and bios of dentists and staff all create a sense of continuity and trust.
Interactive content engages users and keeps your practice at the forefront of their minds as they search for the right dentist for them. 78% of consumers are more open to the messages of brands that provide interactive content, and a dental practice is no exception. Some examples of interactive content might include an infographic on the benefits of regular dental checkups, or a quiz for visitors to see if veneers are the right option for them.
Use the power of imagery.
When it comes to promoting your dental practice, a picture really is worth a thousand words. Online visitors react much more strongly to images than text alone, so incorporate memorable and affecting pictures and videos into your web design and blogging. This is especially important for a dental practice because visitors to your site will be curious about what exactly certain procedures entail. Before and after photos can be an especially impactful way to attract and retain online users.
Create a blog.
Regular blogging is incredibly important both for SEO efforts and building your practice’s credibility. If users find that your blog content is informative and helpful, they are much more likely to become future patients. Sharing knowledge establishes your professional expertise and has the potential to attract visitors who would not have found your website otherwise. Over time you will be able to determine which blog topics are performing best and tailor your content to suit your target audience.
Measure and track your progress.
When adopting a new digital marketing strategy, it is essential to track your ROI from the beginning in order to determine which aspects are performing well and which should be improved. Measuring every part of your website’s performance at regular intervals and tracking changes over time will ensure that you get the most out of your marketing efforts and the time and money you invest in them.