- PROFESSIONAL PROFILE
- Individual contributor committed to the success of hundreds of satisfied clients
- Equip clients with the information, content, and tools to grow sales and improve marketing initiatives
- Accelerate conversion of breakthrough prospects into revenue
- Relentless drive to deliver a win/win scenario by balancing customer expectations
- TRAINING
- HubSpot Certified - Spin Selling - Sandler Sales Institute - Miller Heiman - Dale Carnegie Immersion Seminar - BA in Sociology New School University
- AREA OF EXPERTISE
- Sales Enablement
- Website Metrics
- Social Media Marketing
- Webinars
- Farming / Cold Calling
- Website Design & Development
- Call Centers
- Behavioral Marketing
- Sales Navigator
- Content Delivery
- New Business Development
- Farming / Cold Calling
- Call Centers
- Webinars
- SEO
- Disaster Recovery
- Business Financing
- Social Media Marketing
- Online Marketing
- VOIP, TCP/IP, LAN, WAN
- Networks
- HIGHLIGHTED PROJECTS
INTEGRATED MARKETING
Challenge
Horizon Business Funding’s team of inbound and
outbound telemarketers was not generating
enough qualified leads.
Solution
I delivered a lead generating strategy comprised
of an SEO campaign, website redesign, and new,
secure site infrastructure.
Results
Website optimization drove over 1,200 qualified
leads to the site each month, and HBF indexed
165 key terms on the 1st page of Google search
KEEPING THE LIGHTS ON
Challenge
The Dubliner, located on the cobblestones of
historic Stone Street in NYC, took big hits after
9/11 and Hurricane Sandy. Their long-standing
customers in the financial industry moved out of
the area, and they desperately needed
revitalization.
Solution
I established a small business fund that sustained
operations and added marketing services, such as
premier dining rewards programs, that increased
customer engagement.
Results
The Dubliner increased their revenue by over
20%, driving new business month after month.
TAPPING LOCAL AND NATIONAL SEARCH
Challenge
Harborside Sport & Spine disappeared from
Google Local search results – their main lead
generator.
Solution
I developed an SEO plan and rebuilt their website
using code aligned with current Google
algorithms. Additionally, I embedded a link to
their 118 5-star Google review on their website.
Results
Harborside Sport & Spine began appearing in the
top 3 Google Local results in the Jersey City area,
directing more clients to their walk-in facility
- TOOLKIT
Salesforce
HubSpot
Sugar
PPC Advertising
SEO
Banner Ads
Email Marketing
Google AdWords
Inbound Content
Webinars
Sales Enablement
Call Centers
- ADDITIONAL EXPERIENCE
Top performer, tech savvy, prospecting, acquisition of new sales, conducting webinars and remote sales presentations, building brand value, responsible for maintaining business relationships, revenue retention.
Beyond the client successes detailed above, highlights of my work in the past decade include:
- Shortened sales cycle for telemedicine testing kits by 50% for Physician 360
- Developed marketing plan and redesigned website, increasing donor contributions 25% for James Jay Dudley Luce Foundation
- Improved inbound website conversions 55% for TR Digital Media
- Directed a team to develop a data visualization and analytics tool that aggregates supermarket pricing data across South America, enabling real time data collection, analysis and results; tool adopted by clients like Procter & Gamble and Johnson & Johnson, increasing customer subscription rate 30%
- Negotiated high revenue deals and surpassed quotas as an Account Executive for Rewards Network from 2017 – 2020
- TOOLKIT
Salesforce
HubSpot
Sugar
Email Marketing
Inbound Content
Website Design & Development
Paid Advertising
Sales Navigator
- ADDITIONAL EXPERIENCE
Top performer, tech savvy, prospecting, acquisition of new sales, conducting webinars and remote sales presentations, building brand value, responsible for maintaining business relationships, revenue retention.
Beyond the client successes detailed above, highlights of my work in the past decade include:
- Shortened sales cycle for telemedicine testing kits by 50% for Physician 360
- Developed marketing plan and redesigned website, increasing donor contributions 25% for James Jay Dudley Luce Foundation
- Improved inbound website conversions 55% for TR Digital Media
- Directed a team to develop a data visualization and analytics tool that aggregates supermarket pricing data across South America, enabling real time data collection, analysis and results; tool adopted by clients like Procter & Gamble and Johnson & Johnson, increasing customer subscription rate 30%
- Negotiated high revenue deals and surpassed quotas as an Account Executive for Rewards Network from 2017 – 2020
- TESTIMONIALS