INTEGRATED MARKETING

Challenge

Horizon Business Funding’s team of inbound and outbound telemarketers was not generating enough qualified leads.

Solution

I delivered a lead generating strategy comprised of an SEO campaign, website redesign, and new, secure site infrastructure.

Results

Website optimization drove over 1,200 qualified leads to the site each month, and HBF indexed 165 key terms on the 1st page of Google search

KEEPING THE LIGHTS ON

Challenge

The Dubliner, located on the cobblestones of historic Stone Street in NYC, took big hits after 9/11 and Hurricane Sandy. Their long-standing customers in the financial industry moved out of the area, and they desperately needed revitalization.

Solution

I established a small business fund that sustained operations and added marketing services, such as premier dining rewards programs, that increased customer engagement.

Results

The Dubliner increased their revenue by over 20%, driving new business month after month.

TAPPING LOCAL AND NATIONAL SEARCH

Challenge

Harborside Sport & Spine disappeared from Google Local search results – their main lead generator.

Solution

I developed an SEO plan and rebuilt their website using code aligned with current Google algorithms. Additionally, I embedded a link to their 118 5-star Google review on their website.

Results

Harborside Sport & Spine began appearing in the top 3 Google Local results in the Jersey City area, directing more clients to their walk-in facility
Salesforce

Salesforce

HubSpot

HubSpot

Sugar

Sugar

PPC Advertising

PPC Advertising

SEO

SEO

Banner Ads

Banner Ads

Email Marketing

Email Marketing

Google AdWords

Google AdWords

Inbound Content

Inbound Content

Webinars

Webinars

Sales Enablement

Sales Enablement

Call Centers

Call Centers

Since launching AMMA marketing in 2009, I have established direct sales and sale enablement for organizations, hitting sales goals while simplifying and shortening sales cycles. Using website design, CRMs, PPC advertising, SEO, and marketing automation, I develop a sustainable sales enablement process that trains businesses how to continuously generate qualified leads through integrated marketing.

Beyond the client successes detailed above, highlights of my work in the past decade include:

“By utilizing his team of industry experts and an impressive array of online marketing tools, our organization was able to receive the services that others only promise to deliver.”

– Tom Burke

CDO at TR Digital Media

“Ray is very understanding to the needs of business owners and has an excellent grasp and understanding of the products he is selling.”

– Jeff Chapman

Account Executive at Rewards Network

“Ray’s drive for a successful business partnership and sense of ‘we can do this together’ is second to none.”

– Jim Luce,

, Founder & CEO at James Jay Dudley Luce Foundation

“Within two months, we generated enough sales to offset the cost of our site development…. I would recommend [AMMA marketing] to anyone who wants to market their business and/or sell their products or services via the internet”

– Barry Lockom

President at East Coast Cleaning Emergency Services

“He routinely dug down to the fundamental problems clients were having with their marketing projects, allowing us to create more focused and effective campaigns for them.”

– Jose Vazquez

Account Manager at Yes Local