You probably have a website for your business already to increase the number of potential clients who can access and learn about your company. It’s no secret that a website is a vital part of any business’s success, but how does your site stack up to the competition? If it’s been several years since you gave your site an overhaul, now is a good time to reassess your company’s performance online. Also, it’s easier than ever to get up and running if you’re still on the fence about building a website for the first time. A well designed, user-friendly site will attract new customers and create positive buzz around your brand. Here are a few characteristics of great current website designs to incorporate into your own site.
Simple, elegant landing pages are a major web design trend in 2015. Websites for all sorts of businesses—from travel sites to bakeries to online retailers—are getting rid of clutter to make their sites easy for clients to navigate. Minimalism is a key element to these clean web designs; stick to essentials and leave out unnecessary text or information. Users will keep coming back to attractive, easy-to-navigate websites, and have a higher opinion of businesses who use them. Check out the web design for the online version of The Atlantic and the Brooklyn Bridge website for some visual inspiration.
That doesn’t mean they’re loaded with seizure-inducing Flash animation—successful sites often incorporate high-resolution images as backgrounds for text. Most users browsing the web are likely to pay attention to striking visuals, so make sure your web design is as eye-catching as possible. Use images rather than blocks of text to tell your story and express what makes your business stand out. Incorporating attractive contrasts and lots of negative space around site elements will make your site a thing of beauty as well as a way to get the word out about your company.
Every company website needs contact information, but it’s increasingly important to connect with potential clients in other ways. Make sure you make it easy for customers to share your content on social media by including share buttons for Facebook, Instagram, Twitter, Pinterest, and more. You should also maintain commercial social media accounts to reach out to customers on these popular platforms. Building a presence on LinkedIn will also help you to connect with other businesses and reach customers through a professional network. 2015 website design is all about facilitating connections.
Remember, you can choose one or all of these elements to streamline your site—go with your inspiration and decide which layout best suits your business and the image you want to portray. Tailor these tips to your business, and you’ll be more competitive in today’s image-conscious marketplace. For more ways to improve your web design, contact the digital marketing professionals at AMMA Marketing for a free consultation. Just call 800-466-0684 or send us an email to start improving your site’s performance today.