Finding success as an online marketer means establishing and sticking to an effective brand image. Figuring out the specifics of your brand message will help you to define what your company is all about to potential customers, but it’s only half the battle—you also have to reach out to them and engage with your audience. Here are a few of the ways the most successful brands in the online marketplace spread their messages, and how you can, too.
Keep It Conversational
This year will mark a decline in creating brand-specific apps, according to digital marketing experts. Instead, branded content will be delivered via social media posts and messaging functions. For instance, Facebook plans to provide brand-integrated content in posts in the near future, meaning that suggestions for restaurants or ride services will be delivered to people discussing where to meet for dinner, as an example. That way, branding becomes integrated with everyday conversations rather than something users access specifically.
Be an Entertainer
Brands wanting to stay competitive need to really look at their content marketing efforts and push toward providing valuable content that is also entertaining to users. Original video content that entertains and informs is hugely successful, and projections indicate that it will continue to do very well. Use social media channels to promote your original content and encourage viewers to share and respond to it.
Your brand message should convey what your company is all about, not just what consumers are projected to want to hear that particular year. Staying true to what makes you unique will naturally lead to a cohesive and well-defined brand message that will make you stand out among competitors. Start by identifying your company’s core values—community, sustainability, craftsmanship, etc. Make your values the foundation of your branding efforts, and consumers will respond with increased brand loyalty.
Review Your SEO Strategy
Once you’ve decided on an authentic brand image, it’s time to make sure your SEO keywords and content marketing align with the message you want to send. Find out who your brand most appeals to and what your main areas of expertise are; that way, you can choose keywords that will reinforce your brand image and draw in new customers performing searches for what you do best.
Create Great Content
You probably already have a content marketing strategy in place, but for the purposes of reinvigorating your brand, it’s a good idea to review what you have and find what your audience responds to the most. Hold on to those successful aspects of content you’ve done in the past, such as targeting millennials with a fresh, irreverent take, and start to incorporate those parts of your brand you’d like to emphasize going forward. That way, you’ll have a strong foundation to start from as you explore new avenues of brand messaging.
For help finding and promoting your unique brand image, contact the professionals at AMMA Digital Marketing by calling 800-466-0684, or send us an email today to set up a free consultation.