Having a business that thrives online means staying up to date on the latest trends in web design. A site that looks polished and new reflects positively on your brand and shows visitors that you take your online presence seriously. After all, a top-notch web design goes hand-in-hand with a great digital marketing strategy. Here are a few emerging trends to keep in mind as web design continues to evolve.
Scrolls Over Clicks
In older web designs, visitors would use “point and click” navigation requiring extensive maneuvering with a mouse or trackpad. This kind of design works for desktop users, but is highly impractical for mobile use. With the increase in mobile optimization in recent years, though, it is now more important than ever to make your site accessible to visitors who scroll first, click second.
Another side effect of going mobile is minimalist site design. Because users quickly scroll through the site, it has to be easy to navigate at a glance. Keeping the number of links and amount of text to a minimum ensures that users will be able to easily use your website no matter what device they use to view it. Another aspect of this trend is larger buttons or areas that can be clicked, making it ideal for the mobile web.
Forget the Fold
It’s an old adage that all important content such as buttons should be placed “above the fold,” meaning users don’t have to scroll to reach them. But with the advent of mobile web browsing, this conventional wisdom is starting to go out the window. Many visitors now expect to scroll through a site when browsing, so take advantage of this impulse by encouraging users to learn your story by scrolling through your site before reaching navigation buttons at the bottom, for example.
This is a new style language recently launched by Google. Material design allows for elements such as the use of depth, movement, and shadow that make the browsing experience feel more “real” for users. This design is compatible with existing “flat design” paradigms while allowing for a fresh way for visitors to experience web browsing. Expect to see more of this exciting web design trend in 2016.
Nothing dates a website like a busy Flash animation humming along in the background, right? Well, designers are starting to reconsider the idea of movement. With the proliferation of simple, minimalist sites, people are now looking for ways to stand out. A simple animated background that moves with user interactions such as hovering makes the site feel organic without being too distracting.
Trends change, perhaps nowhere faster than the mobile web. With that in mind, web designs that focus on simplicity and solid, user-friendly design aren’t going anywhere. For more information about emerging trends in web design or help overhauling your company’s website, contact AMMA Digital Marketing at 800-466-0684, or send us an email to set up a free consultation. Don’t put it off—make sure your site shines in 2016.