SEO: many small business owners dread those three letters, but search engine optimization is an important part of any online marketing strategy. Businesses that operate online have to make the most of keywords and be aware of how their site shows up in search results. After all, if you want to reach customers, they have to be able to find you first. Even if you have already selected keywords to include in your website content to improve search results, SEO is constantly evolving as people continue to search in different ways. With that in mind, here are a few strategies to ensure that your SEO strategy is successful.
Focus on Variety
Rather than repeating the same three keywords you think are what people are searching for, consider the intent behind the search. Think about what other related keywords might be searched by the same users to widen your scope, then use a tool such as RankTracker to figure out which keywords are the most successful.
Expand Your Searches
If you’re only looking at Google rankings, consider searching your company on other platforms to see what turns up. For example, you can and should optimize for Bing and DuckDuckGo, which are receiving more and more market share. Google rankings are important, but they are only a piece of the overall puzzle.
With 50 percent of web traffic coming from mobile users, it’s more important than ever to make sure your SEO is working with smartphone users as well as people searching on traditional browsers. A site that can be easily accessed by mobile users will get better rankings, so don’t ignore this powerful group of users. If a site redesign is too complicated, consider building a separate mobile webpage.
Use Long Tail SEO
Longer phrases might not get searched very often, but when they do, the payoff is likely to be greater. For example, if you sell a variety of antiques and someone searches for “empire style antique dresser,” they are likely to be led directly to your website if you’ve used this long tail SEO phrase rather than something more generic like “antique furniture.” Most online searches are made up of unique “long tail” phrases, so incorporate them strategically.
Focus on ROI
Many businesses chase keyword rankings to the exclusion of all other concerns, which can be an expensive prospect. Content creation and marketing efforts cost money, so every time you promote a new keyword there is going to be some expenditure. Make sure your investment in SEO is paying off in user traffic and sales as well as those all-important keyword metrics.
As the way buyers use the internet changes, online retailers and business owners need to adapt. This is why it’s so important to reevaluate your SEO strategy from time to time—chances are, it could be improved. Whether you’re just starting out in the world of ecommerce or looking to optimize your pre-existing SEO strategy, contact the professionals at AMMA Marketing for a free consultation. Just call 800-466-0684, or send us an email to get started, and make your SEO the best it can be.