Coming up with your own digital marketing plan can be a challenge, especially if you don’t have a marketing background. That doesn’t mean you can’t put together a solid strategy to bring your business to a wide audience, though. Here are five components of a successful marketing plan for you to incorporate into your own online marketing efforts.
What Is a Marketing Plan?
Before you get started, it’s helpful to define exactly what a marketing plan is. It is a detailed blueprint outlining a company’s overall marketing strategy, usually including a list of actions to be implemented. A marketing plan is a facet of a company’s overall business plan and is meant to achieve set objectives.
Knowing who your customers are is half the battle, and you can use social media tools and opt-in subscriber lists to figure out your demographics more effectively. Narrowing your prospects by factors like age, gender, aspirations, and interests will help you to target them with a high rate of success. Always include your target customers in your marketing plan.
Pricing and Positioning Strategy
Basically, this is your vision of where you see your business fitting into the industry. If you aspire to be seen as a high-end brand, your prices have to match that perception. The same goes for discount retailers and service providers. The cost of your items or services plays a huge role in how you market them, so that information is important to outline in a marketing plan.
This refers to how you plan to use search engine optimization to make your site appear higher in search results. Locating and including relevant keywords and reproducing them in website and blog copy will boost your company’s online profile. A good SEO strategy makes it easy for potential customers to find you with no added effort required.
Social Media Strategy
Once you know who your customers are, it becomes easier to market to them via social media. Find out which platforms your demographic prefers, and post relevant content and interact with users on those sites. A digital marketing plan should include a section explaining how you intend to use social media as part of your overall marketing efforts. You should also consider how to incorporate paid advertisements such as pay-per-click ads into your digital marketing plan.
Keeping a loyal customer base should be part of your overall plan as well. Repeat customers are great for your word of mouth and are less of a strain on your marketing resources than targeting new prospects. Strategies such as implementing rewards programs and special offers for customers will ensure that you retain customers. Include ideas for customer retention in your marketing plan as well.
A well-designed marketing plan is a roadmap to success for your business. For help planning an online marketing strategy that works for you, contact AMMA Digital Marketing at 800-466-0684 or send us an email to set up a free consultation.