With trends in online marketing constantly evolving, you may find yourself wanting to stay ahead of the curve when it comes to search engine optimization. However, this often involves a costly overhaul of your website copy and search engine marketing strategy. Many times these extensive changes to your SEO strategy can pay off in a big way, but sometimes you don’t have the time or money to make them. With that in mind, here are a few quick ways you can improve your placement in organic search results without necessarily reinventing the wheel.
Incorporate Unique Titles and Meta Descriptions
This helps pages on your website appear in search results and helps search engines distinguish your content from that of similar pages. Titles should also include at least one relevant keyword to make it easier for users to find you, and don’t forget to include a meta description briefly outlining the page content.
Include Anchor Text Links That Are Related to Your Content
Rather than using generic phrases like “Check out my article” in your anchor text links, include something that has a descriptive keyword, such as “Learn more about small business loans” for a financing company blog, for example. Search engines will rank these results higher, making them appear farther up on the page in SERPs. (This is especially helpful with the recent changes to Google’s mobile result pages.)
Tag All Images
In addition to including meta tags for your posts, you should tag all images as well. Search engines do not crawl images that are untagged, so it’s important to give them a boost so they show up in organic search results. Including image tags with relevant keywords or hashtags for social media content will make it easy for users to find you in a vast online landscape.
Create a Sitemap
Sitemaps tell Google and other search engines how your website is designed and which pages are more important than others. This helps search engines when they determine how to display your site in search results. As an added bonus, XML sitemaps are easy to create using sitemap generators that can be found online for free.
Let Search Engines Crawl Your Site
Google and other search engines determine page rankings by “crawling” your site and checking for relevant keywords, tags, etc. This option should be turned on automatically, but if you have disallowed search engine crawls, it will negatively impact how your site appears in SERPs. Make sure you aren’t working against yourself and that your site allows search engines to find you.
Even a few simple changes can drastically impact how easy it is for users to find your site, so make sure your SEO is making your site as visible as possible for your target audience. For more helpful tips about how to make search engine optimization work for your organization, get in touch with the SEO experts at AMMA Digital Marketing by calling 800-466-0684, or send us an email today to set up a free consultation.