Every year, more and more customers migrate to online marketplaces to buy what they need. With the landscape changing rapidly, digital marketers who are poised to take advantage of these changes stand to reap major rewards. Social selling is a vital aspect of every digital marketing plan, and one you can’t afford to overlook. Here are several facts you might not be aware of when it comes to connecting with potential customers online via social media.
Social Selling Fosters Deep Relationships
Social media allows both buyers and sellers to connect on a personal level—much more so than other forms of advertising. Platforms like Facebook, Instagram, and Twitter allow companies to find out more about their customers’ likes and dislikes, from favorite foods to pop culture preferences. This allows businesses to tailor their messaging and effectively reach customers, leading to increased loyalty.
Buyers Want to Connect—If You’re a Thought Leader
Social media is the perfect place to demonstrate to potential leads that you are an innovator in your industry. Let followers on social media see that you are an authority; this will encourage them to stay aware of your posts and eventually lead to increased user retention.
Social Selling Can Increase Response Rates
Most online consumers are used to tuning out marketing emails and advertisements, but social selling is different. Rather than competing for users’ limited attention, you are providing valuable, entertaining content, which makes people much more likely to respond positively.
Companies That Use Social Selling Get More Sales Opportunities
Speaking directly to your customers on their favorite social media feeds gives you virtually unlimited engagement, increasing sales opportunities by as much as 45%. By providing a steady stream of information about industry news, the latest trends, and other topics of interest, you are giving potential customers multiple opportunities to initiate sales.
It Helps Achieve Sales Goals
Consistently connecting with potential clients and customers is a great way to ensure that you meet your stated sales goals. A social media strategy that is maintained over time has the potential to increase your pool of leads dramatically, leading to increased conversion rates.
Top Brands Use Social Selling to Generate Leads
The most successful companies use social media marketing to grow their audience. When looking at the top 100 brands, there is one thing they all have in common: a robust social media presence. Using YouTube, Instagram, Pinterest, and other channels to connect with your audience isn’t just a fun way to build brand engagement—it’s smart business.
Executives Rely on Social Media
Increasing sales is all about having the right information, and social media is a cornucopia of data executives can use to target consumers effectively. Research shows that 84% of C-level executives use social media to make decisions relating to their business, so it makes sense to be part of that conversation. The more you engage with others on social media platforms, the more valuable information you will generate that can be put toward growing your business.