Finding new patients is how a dental practice remains profitable, but it can be difficult to reach them through word of mouth alone. If you already have a website, you know what a struggle it can be to maintain search engine rankings in the hope of attracting visitors who will eventually become patients. Existing digital marketing strategies are time-consuming and frequently result in little to no payoff, wasting your marketing budget. If you are continuing to spend money on a strategy that might not pan out, it might be worth considering partnering with an agency that specializes in Pay Per Lead (PPL).
What Is Pay Per Lead?
Pay Per Lead can be used to increase your number of patients with almost no risk to you. Unlike existing models of how digital marketing agencies operate, you only pay when visitors express interest by signing up for your email list. Each lead comes with a set fee, making it easy to plan your marketing budget and control your spending. Because you are able to decide how much you want to spend per conversion, you can get new prospects for your practice on your terms.
How Is Pay Per Lead Different from Traditional Marketing?
Pay Per Lead marketing carries less risk than traditional types of digital marketing such as pay-per-click ads. This is because you only pay for qualified leads who are ready to take the next step, which dramatically reduces your initial investment. PPL is less of a gamble than paying for scattershot digital marketing efforts that might not succeed in reaching the audience you need. It also drastically simplifies the process for clients. Rather than keeping track of search rankings and other metrics, you only need to choose your cost per lead and monthly budget.
You Can Reduce Unnecessary Spending on Advertising
Trying to get a foothold in the market and acquire new patients has typically involved a lot of spending on print ads, billboards, and online advertising. If you’ve ever paid for an expensive ad campaign and ended up with little to show for it, you know how frustrating this process can be. However, with PPL marketing, you can eliminate the guesswork and rest assured that every dollar spent is going toward bringing people who are ready to become new patients to your website. Buying ads is a gamble, but with Pay Per Lead you always know what you’re getting from the start.
Pay Per Lead Gets Results
Because you only pay for leads that have expressed interest in your dental practice, Pay Per Lead agencies have a greater incentive to consistently deliver leads to your website. While a traditional digital marketing agency will work to improve search engine results and web traffic, they don’t have as much of a direct incentive to bring leads to your practice. With a greater motivation to get results and a lower initial cost, a PPL agency will work to grow your practice. When you succeed, they succeed.