Finding success in digital marketing means making sure your site attracts as many visitors as possible. You’re probably already familiar with content marketing efforts you can use to create an organic increase in site users and build your brand, but this process takes time to yield results. If you’re looking for something a little more immediate to boost those numbers (that won’t break the bank), here are a few ways to get attention that are off the beaten track.
This often overlooked resource can garner a lot of traffic for your site, and it’s totally free. There are many kinds of videos to choose from when deciding what to post, from interviews to tutorials to an “about us” feature. You can even produce a regularly updated series if your marketing resources allow for that. Use the annotation feature in YouTube—the text “bubbles” that sometimes pop up in videos—to include a CTA so that users who click the annotation will be directed to your site.
If your brand has a DIY aesthetic, Etsy could be a great fit. Even if you aren’t in the business of creating crafts to sell, marketing a few handmade items related to your brand on the site will expose millions of unique visitors to your organization. This can be a fun, low-key way to increase your exposure, especially if your target audience skews younger. Be sure to include a link to your site in the item description so users can easily navigate there.
Pretty much everyone has used this online classified giant to find everything from a new apartment to a weekend activity group. Free and convenient, Craigslist is perfect for promoting local businesses and establishing a community around your organization. Sections for both products and services are available, so don’t discount this important resource when forming your digital marketing strategy.
Quora, a huge community of online forums, allows users to have their questions answered by experts in practically any field. This makes it perfect for online marketing, as you can show off your knowledge while drawing new visitors to your site. Link to your blog in your response in order to bring new readers and improve your SEO.
SlideShare is a LinkedIn feature that allows you to post and view PowerPoint presentations. If you have some leftover presentations on your hard drive, why not put them to use showing off your expertise in your field? Exchanging ideas via slides with others in your industry establishes you as a thought leader, and could lead to valuable business contacts. It’s been called “the world’s largest professional content sharing community,” making it a great place to post B2B content and build relationships.
When determining which methods to use to bring people to your site, always bear in mind the brand image you are trying to project. Maybe the professional networking aspect of SlideShare works best, or the easy accessibility and informality of Craigslist. For help finding creative ways to reach your audience, contact AMMA Digital Marketing by calling 800-466-0684, or send us an email to set up a free consultation.