Digital marketing trend trackers all say the same thing: Content is going to remain a vital part of online marketing throughout 2017 and beyond. In fact, last year 64% of marketing professionals planned to significantly increase their focus on digital content. You probably already know the basics of content marketing necessary to help an alternative lender thrive—regular, relevant blog posts with high-value content and the right keywords. But with competition for those all-important search engine rankings stepping up, it takes more than just a great blog to ensure your website will be a success. Here are several new forms of online content to set you apart from competitors and help potential clients find you.
Downloadable eBooks are one of the most reliable sources of conversion in online marketing for a reason. They provide an incredible sense of value for visitors to your website, who will see you as an authority in your field, and at the same time they boost your email subscriber list, allowing you to successfully market to individuals who have expressed an interest in merchant cash advances and other loan alternatives. Not only do eBooks increase your pool of email subscribers, but they also provide readers with useful information that will help them take the next step towards becoming clients.
Including video content on your website is one of the best ways to let potential clients get to know a bit about your business by showcasing your staff and what you do. It also makes sense to create videos educating visitors on the alternative lending process, as this creates an immediate sense of connection and avoids lengthy walls of text that might cause visitors to click away from your website. Adding YouTube links to your homepage is also an easy and effective way to drive traffic to your site and build an online audience.
You might already incorporate a landing page that allows visitors to subscribe to your list and receive email updates, but a questionnaire is another useful tool in attracting qualified leads. Once users have been drawn to your site by dynamic and engaging content, you are ready to encourage them to take the next step. Simply asking a few questions about what small business owners are looking for in a loan alternative will give you the opportunity to get a quick snapshot of their situation, while making it easy for them to begin the application process.
Don’t neglect the importance of varied types of content when considering how to reach out to new clients. An informational B2B podcast on different aspects of financing a small business could be an effective tool in building relationships with potential clients, as it provides useful information free of charge. Demonstrating your value with varied content that includes text, video, and audio shows users that your business is ahead of the curve and willing to reach out in a variety of ways. Share your in-depth knowledge using multiple platforms to attract new visitors and keep subscribers coming back for more.