Your brand is on a roll—you’ve created an original, well-targeted solution to a specific set of problems, and you’re bringing that know-how to the world. You’ve spent months planning well-researched SEO, social media, and content marketing strategies to make sure the right people have the opportunity to be exposed to your brand. You’ve launched a sleek, up-to-date website that is user-friendly and simple to navigate. But the numbers just aren’t there; conversion rates are not yet what you had projected them to be. This seems like a significant setback, but fear not—use these tips to make sure you’re converting leads into customers and getting the most for your marketing dollar.
A/B testing allows you to find which of two possible options consumers respond to the most. This is a valuable process because it ensures that all elements of your site are as effective as possible. Experiment with font, color, text, content, and placement of elements to find that magic formula that consumers will connect with. Several free platforms for testing your site are available, so you can optimize your website without going over budget.
The current digital marketing wisdom goes back and forth about the amount of emphasis that should be placed on the conversion funnel, or the process consumers go through as they decide to make a purchase. A solid approach is to keep this journey in mind as you design your site and CTA’s, but avoid making it your sole purpose to push users through the funnel. If you find that visitors are backing out upon reaching a certain stage of the funnel, that would be a good place to focus your energy in order to optimize conversion rates.
This is a popular method to show that your company is user-focused and trustworthy, but there are a few things you can do to stand out from the crowd. First, make sure you present specific, unique instances of great service that users can relate to. Show how you solved a real-world issue rather than including vague statements from clients. This will make the quotes feel more real and relatable.
Call to Action
In order for users to convert, you have to show them the way. Be direct without being pushy, and visitors will have a positive response. Whether you are directing leads to sign up for a newsletter, opt in to receiving coupons via email, or make a purchase, make sure you are doing so as effectively as possible. Try to include CTA’s where they would logically occur, such as on landing pages.
Video is becoming an increasingly powerful marketing tool as more and more users access YouTube and other streaming platforms via smartphones each year. Don’t ignore the potential this medium provides for forming instant connections with visitors. A well-deployed video featured prominently on your website can be the difference between a buy and a bounce.
Increasing conversion rates takes trial and error, but the process is simplified if you have experienced digital marketing professionals in your corner. Contact AMMA Digital Marketing for a free consultation today, and realize your site’s potential. Just call 800-466-0684, or send us an email today to set up a free consultation.