The most essential part of maintaining a thriving dental practice is getting the word out to new potential patients. Because you need a constant influx of patients to offset costs and keep growing, this is an area of running a practice you can’t afford to ignore. Digital marketing is how most dentists find new leads, and there are several options for how to go about it. Pay Per Lead (PPL) marketing is an increasingly popular method for attracting new patients. Here are the basics you need to know about PPL:
You Only Pay for Qualified Leads
With Pay Per Lead marketing, you only pay for the leads that are likely to convert. That means phone calls, email list signups, and other expressions of interest. Each lead comes with a set cost that you and your PPL agency arrive at together, making it easy to determine how much you can expect to spend to acquire each new patient.
You Can Plan Your Marketing Budget Easily
With PPL, you work out a set number of leads you would like to get each month. This makes planning your budget simpler than it often is with traditional marketing methods where you might not see any new leads for a while after beginning a new campaign. In addition, most traditional marketing agencies set a flat fee for their clients but do not guarantee results, which can result in major losses if their SEO and advertising efforts don’t pay off.
PPL Gets Results Quickly
When your dental practice partners with a Pay Per Lead agency, they will work to bring in the specified number of leads according to your desired time frame. Conversely, with traditional digital marketing methods, it often takes months to see increased web traffic, and those website users do not necessarily translate to more leads. If time is a major factor for your dental practice, getting new patients with PPL could be the difference between an effective campaign and an expensive loss.
PPL Agencies Only Get Paid When You Get Leads
If getting the best value for your marketing dollar is an important concern for your practice, then Pay Per Lead is a solution you should pursue. PPL agencies only get money when they deliver high quality leads for your practice, making them extremely motivated to start getting eyes on your website from day one. PPL agencies harness all the channels available, from SEO, to social media, to PPC ads, in order to make sure you start earning new leads as quickly as possible.
Results Are Guaranteed
In addition, PPL offers the ability to track how lead generation efforts are performing over time. You can easily determine how your marketing budget is being used to attract new patients on a month by month basis and see what percentage of leads are coming from landing pages, calls, and social media. Pay Per Lead agencies use all the tools at their disposal to bring leads to your practice and guarantee results, bringing you new patients and keeping your practice thriving.