You’ve worked hard to build your dental practice and reach out to patients who need the care you provide, but it can be difficult to juggle digital marketing efforts with the day to day running of your practice. Getting qualified leads to contact your office is an ongoing concern for dental practitioners. That’s why investing in a digital marketing partner that uses a Pay Per Lead (PPL) model could potentially eliminate your worries about attracting new patients. Here’s how a Pay Per Lead marketing agency can help.
What’s the difference between traditional marketing and Pay Per Lead?
PPL marketing is one type of cost per acquisition (CPA) marketing. Instead of impressions or clicks, the “acquisition” is a form submission, sale, subscription, or other conversions that allows a business to capture a lead. One of the most common examples of this kind of conversion is a website visitor using your opt-in form to sign up for marketing emails.
With a traditional digital marketing model, a client pays a marketing agency a flat rate for search engine optimization, social media marketing, and other services aimed at targeting potential patients and increasing website traffic, regardless of how many qualified leads are generated. Unfortunately, an increase in pageviews doesn’t necessarily translate into new leads and patients. This can result in too much spending if the new digital marketing strategy doesn’t pan out.
Why is PPL a better choice than other forms of marketing?
If you have run a PPC (Pay Per Click) campaign yourself using Google AdWords, you know it can be a challenge to figure out the ideal keywords to target. If you manage to find success with a keyword like “low cost veneers,” for example, you might find that it gets over 1,000 clicks at a dollar per click, but only a handful end up converting to solid leads. This makes your Cost Per Lead about $200, which is probably not affordable in the long run.
With PPL, you don’t have to worry about crafting the perfect SEO keyword or dealing with an inflating marketing budget. Instead, you can decide how much you are willing to pay for each qualified lead from the very beginning. This makes your budget much easier to plan, ensures sustainable growth, and keeps you in control of how quickly you acquire new patients.
What do you get out of PPL?
With Pay Per Lead, you get potential patients who are interested in learning more about the treatment options available at your practice. These leads reach out to you, meaning you can focus on providing care for existing patients rather than marketing your practice. PPL lets you set your own budget and goals, making it ideal for dental practitioners who are trying to reach a certain number of new patients. The agency then works to deliver leads using organic search, blogging, social media engagement, and other strategies worked out as part of your campaign.
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