In today’s crowded digital marketplace, you need to forge connections that make your business stand out. One of the best strategies to do this is through email marketing. Reaching out to potential customers through email is an essential part of online marketing that is practiced by most successful companies. One of the most effective ways to reach people via direct marketing is through a newsletter. Providing valuable content to your subscribers’ inboxes will keep customers engaged and coming back for more. Here are a few tips to help you craft a newsletter that readers will want to open.
One of the most common ways to create newsletter content is to include informative articles related to your business. Oftentimes, this can be a way to spotlight previous articles from your site’s blog if you have a particularly active one. This has the benefit of saving time by allowing you to present existing content in a new way.
Another way to provide customers with valuable newsletter content is by including special offers such as coupons. Users are far less likely to unsubscribe from your emails if they feel they are getting a discount, so make sure you make it worth your subscribers’ while. Other ideas include sweepstakes and product giveaways to boost engagement with subscribers and get them involved on social media.
Give Customers a Voice
Including testimonials or frequently asked questions from customers shows that your organization values their input. Subscribers are more likely to trust a company that provides a platform for customer feedback, so don’t shy away from including their opinions in your newsletter. You might also consider telling one customer’s story with an interview or feature story to give your newsletter a personal touch.
Emphasize Your CTA
Make sure your call to action is clearly marked and located above the fold on any newsletters you send out. Encourage your subscribers to click through and sign up for discounts and contests, or to visit your site for more information.
Keep Readers in the Loop
Use your newsletter to inform readers about what your company is up to. This provides a sense of transparency and makes subscribers feel valued. Include a letter from your CEO about upcoming plans, for instance, or take the opportunity to announce a new product launch. Spotlight achievements and awards your company has received, or provide monthly employee profiles to give your subscribers the inside scoop.
Visuals Are Key
Newsletter content should be interspersed with attractive visuals to draw readers in. Include images of new products or candid photos of employees to personalize your message. Design your newsletters with the overall composition in mind—there shouldn’t be so much text that it’s overwhelming. Stick to catchy headlines and relevant pictures to encourage users to click through to your site.
A newsletter is a great tool for customer retention, so don’t pass up the opportunity to use it. Contact the professionals at AMMA Digital Marketing at 800-466-0684, or send us an email to set up a free consultation.