SEO is an ever-evolving process, one that requires regular care and maintenance to keep your organization thriving. Regular updates to your search engine optimization strategy will allow your site to draw the greatest number of leads with the least amount of effort on your part—all it takes is regular checkups to make sure you’re on the right track. If your SEO could use a little TLC, follow these suggestions for how to grow your audience gradually and organically.
Plan Your Approach
In order for an SEO campaign to be successful, you first have to make sure you know what you want to get out of it. Use keyword research to select the most effective search terms for your site and figure out how often to incorporate them into your content. Consider factors like blog posts and projected visitors from links on social media when doing your initial planning, coming up with ballpark figures. That way, you’ll have a rough estimate of what to expect going forward.
Optimize Your Site
SEO is only as effective as the website you’re encouraging users to visit. Make sure landing pages are clean, crisp, and mobile-friendly and your site can handle the increase in traffic that can result from a new SEM strategy. Now is the time to hone your message and present your vision in simple, accurate terms in order to connect with the visitors your SEO campaign will bring. In addition, you should be focusing on a single keyword/topic per page in order to appear in a higher position on SERPs. Avoid muddying the waters and present your website copy and blog articles in a clear, logical manner.
Always be on the lookout for ways to cultivate more inbound links to your website, as more traffic equals better SERP placement. One great way to do this is through affiliate marketing, but many organizations find success with blogging and social media. Try to come up with some outside-the-box places to link from. For instance, you could start a company YouTube channel or podcast, or publish whitepapers. All of these are valid options for B2B marketers especially. Show off your know how on LinkedIn and participate in online communities centered around your industry as well.
Focus on User Experience
Keyword rankings from Google Trends or Google AdWords can give you a snapshot of how certain terms are performing and what searches are trending, but ultimately how well your site performs depends on user experience. Keep the needs of your site’s visitors in mind when making any changes to your web design or SEO strategy. A helpful, well-designed site with an easy-to-use interface will keep users coming back for more. Improve your UX by ensuring that all information is easily accessible and intuitively laid out. This would be a good opportunity to reach out to your site’s visitors for feedback.
For advice about how to improve your SEO strategy over time, contact AMMA Digital Marketing by calling 800-466-0684, or send us an email today to set up a free consultation.