How to Create High Quality Digital Marketing Content. A website needs to have top-tier content to stand out from the crowd, and aplumbing services site is no exception. Great content is often a user’s gateway to your business, so make sure to showcase your brand in high-value blog posts, videos and more. With digital marketing content that is original, helpful and memorable, you are well on your way to building awareness and encouraging online visitors to take the next step towards becoming clients.
Go Beyond SEO
You probably already know that search engine optimization is an important part of all the content you create and relevant keywords should be included in text, titles and metadescriptions. However, keyword use should be limited to what would appear organically in the text, otherwise the content appears “spammy,” which can actually hurt your search engine rankings. For example, if you create a blog article targeting the keyword “leaky faucet,” use the phrase only as much as you would in normal speech or writing to avoid having an over-inflated number of keywords. This is known as “keyword stuffing” and has detrimental results when it comes to SERPs.
Keep Your Goals in Mind
Even if you are making how-to videos or writing an eBook about how to fix common plumbing issues, the ultimate goal of all the content you generate is going to be increasing your number of customers. Show off your expertise and provide useful information in order to increase potential clients’ confidence in your business. Once you have grabbed the reader’s attention and introduced a solution to a problem they may be facing, you can include a call to action encouraging them to subscribe to your email list for more updates, for example. Just be sure to avoid a lengthy sales pitch—let your high quality content speak for itself.
Learn about Your Customers
High-value online marketing content focuses first and foremost on the needs of readers and viewers. To make your content shine, spend some time learning more about the needs of your clients. What are their most common problems? What concerns do they have about hiring a plumber? This can be as simple as chatting with a client, or you can even create a questionnaire for your website to help you gather relevant data. Learning all you can about your customers’ needs and concerns will help you to target potential clients even more effectively in the future.
Keep It Simple
Whether you are making YouTube videos or writing blog articles, always keep the message clear in your mind. Create an immediate connection with visitors by using accessible language and avoiding jargon. The best strategy is staying simple and to the point, especially when dealing with how-to manuals and DIY guides. Cut down on unnecessary words, and consider including visual elements. Photos, charts, videos and graphics create a sense of immediacy, making them some of the best forms of online marketing content. Simplicity is key to helping your message sink in and stay fresh.