Entrusting your digital marketing campaign to a marketing firm is a big decision. Maybe you’ve tried to manage your own online marketing efforts and aren’t making as much headway as you’d like, or you’re new to the digital marketplace and are looking for guidance from someone with years of experience. Whatever your situation, it’s vital to work with the right people to make sure your organization thrives. The following case study demonstrates what you as a client should be looking for in a marketing partner.
The client, Horizon Business Funding, was in search of a reliable business partner to handle their online marketing concerns. The business specializes in providing easy, quick financing for small business clients who are unable to secure bank loans or other forms of traditional business funding. When the clients paid back 70% of the initial advance, they would then be able to reapply and get a higher line of credit with better interest rates, allowing them to access necessary funds with minimal hassle on an ongoing basis.
The main challenge faced by Horizon was an inability to find enough inbound leads. Although the business had several qualified inbound and outbound telemarketers on staff, they were still having difficulties generating qualified leads—people who would be able to qualify for one of their no-hassle small business loans.
After isolating the problem, the AMMA team generated solutions to help Horizon reach out to potential clients. One of the most important aspects of the new marketing plan was an SEO campaign designed to bring qualified leads to Horizon’s sales team, eliminating much of the legwork involved in pursuing potential clients. The SEO strategy led visitors to a newly redesigned website showcasing Horizon’s strengths.
In addition to revamping the company’s main website, AMMA also created several micro websites employing SEO best practices designed to cater to the needs of various potential customers after researching Horizon’s customer base. From there, users would be directed to contact Horizon’s sales team directly.
While optimizing the main website we successfully drove upwards of 12,000 qualified leads per month to their website. Moreover, we indexed 165 alternative business funding key terms on the 1st page of Google with 56 being in the top 3 organic search results.
Andrew Greissman, Marketing Coordinator and Media Liaison for Horizon, said, “AMMA is willing to take the time to explain what goes in to each step of a project, and make recommendations that ensure the goals we have established are met each time around.” This shows the importance of communication, understanding, and collaboration in finding digital marketing solutions that get results for your business.
This Horizon Business Funding case study demonstrates how the AMMA work-integrated learning approach may fit within your organization. With multiple perspectives on business activities we engage in business on behalf of our clients. All of this helps optimize an organization’s digital marketing investment and helps drive long-term profitable growth.
For a complimentary copy of this case study, please download as a PDF here.