Building your business online means unprecedented opportunities to reach consumers in whatever market you choose. It might seem easy to succeed when the world is your marketplace, but the vast amount of competition in the world of ecommerce means you have to work hard to stay successful. Standing out from the crowd and getting attention will work in the short term, but you have to maintain customer loyalty if you want your business to succeed for the long haul. Here are some proven techniques you can adopt to stay ahead of the game and ensure your company thrives.
Make Conversion-optimizing Content
You’re probably aware that content marketing is one of the best ways to be noticed in today’s digital marketing world. And for good reason—investing in quality content pays dividends. For example, Kraft Foods estimates that they have generated over a billion impressions a year through their content marketing efforts. High-quality, original content that encourages user engagement will ensure that your brand stays relevant and in-demand. You don’t necessarily have to reinvent the wheel with a flashy campaign—just maintain a blog that provides genuine value to your subscribers.
Focus on the Consumer
Customers are inundated with offers and advertisements in everyday life and online throughout the day, which is why it’s a good idea to take a more personal approach. Cut through the noise by providing personalized recommendations based on past purchases (like Amazon does, for example) or the person’s location. Be sure to reward customer loyalty with points or coupons for repeat customers, and provide easy ways for consumers to provide feedback, such as reaching out through social media channels.
One of the ways you can ensure you’re giving your consumer base what they want is through social listening, the practice of monitoring mentions of your brand and its competitors on social media. Tools like SproutSocial will give you insight into what content your customers are viewing and what they are looking for, allowing you to target them more effectively.
Build a Community
Focus on providing a social outlet for those who participate in your social media campaigns. For instance, encourage participation in Twitter Q&A’s and create caption contests with a free giveaway for the winner. Making customers feel listened to and valued will ensure that they return to your company again and again, and fostering a community makes them feel like they’re part of something larger than themselves.
Think about the culture Apple created around its user-friendly, intuitive (and comparatively expensive) products. Many Mac users are incredibly loyal to the brand and consider being a loyal Apple customer part of their identities. Building this sense of kinship among consumers means they will be likely to stick to your brand in the future over another company that offers just another commodity.
For more information about raising your conversion rates and maintaining customer loyalty, contact the professionals at AMMA Digital Marketing by calling 800-466-0684, or send us an email today to set up a free consultation.