It’s often repeated by those in the know that mobile optimization is the future (and present) of digital marketing. With consumers accessing nearly all content on their phones, all aspects of a marketing campaign have to be optimized for the mobile web, from scrollable content to an easily readable web design. It’s not just private customers who are glued to their phones, though—your business contacts are browsing on the go as well. With that in mind, here are a few ways to jumpstart your B2B strategy with the help of mobile optimization.
Consider Creating an App
Mobile apps are sweeping the market like wildfire, and for good reason. They allow your company to be at a user’s fingertips. But, you should proceed with caution. Apps are expensive and take time to create, so only go forward with one if it solves a genuine problem for your B2B customers. The app should offer a streamlined experience that gives users more than they could get from your website. You shouldn’t create one out of peer pressure or fear of missing out, though. As with all content, make sure your app adds value above all.
Manage Your Engagement and Connect Effectively
You should keep track of how your mobile clients are accessing content and what they are sharing in order to best serve their needs. Recent reports indicate that SMS is just as effective as email in reaching B2B subscribers, particularly on professionally geared platforms such as LinkedIn. This means it’s a good idea to incorporate messaging into your online marketing efforts. An easy way to achieve this is with an app like the Salesforce Lighting edition, which allows you to integrate email, SMS, and social media campaigns with ease.
Harness the Power of Video
Video is huge on mobile devices, with more and more users accessing online videos on their phones every day. With people on the go over 50 percent more likely to view video content, it stands to reason that creating and distributing compelling videos as part of your B2B marketing plan is a winning strategy. Keep your audience’s viewing experience in mind when making your video content as well; they should be easily viewed on a small mobile phone screen. It’s easier than ever to create informative and entertaining videos on a budget and get them out there via social media, so the only limit is your imagination.
Provide a Unique Experience
Approach your B2B marketing from the point of view of your potential clients. What do you offer that others in your field do not? What makes your company a thought leader? Emphasize your unique attributes and provide a convenient browsing experience for mobile users by integrating responsive design into your website. Make it easy for visitors to scroll through your site on their phones, and periodically assess what features your users respond to the most so you can continue to provide a positive browsing experience.
For more information about optimizing your online marketing strategy for a mobile audience, contact AMMA Digital Marketing for a free consultation. Just call 800-466-0684, or send us an email to get started in the right direction.