The only constant in the world of online marketing is change—the way users interact with and access marketing outlets is always in a state of flux. That means it pays to always be on the lookout for new ways to reach your chosen audience. Keeping up with changing trends in digital marketing can seem daunting, but remember: With all this change come new opportunities for engagement. The good news is, a new way to reach your demographic is always right around the corner. Here are some emerging marketing trends to help you make the most of 2016.
The concept of reaching potential customers through quality content is nothing new, but expect to see increased emphasis on this vital part of your marketing strategy this year. Content marketing has been hailed as “the new SEO” for good reason. While keyword optimization is still important to get visitors in the door, it’s great content that keeps people intrigued.
Although blogs are a popular and efficient way to publish, remember to distribute your content through various channels. Podcasts, newsletters, infographics, tweets, and even eBooks are great ways to reach a wide audience. A little research about your target demo should help you determine the best way to get their attention. If you don’t have the time or money to regularly produce original content, you can always share relevant articles and videos you come across—with proper attribution, of course.
Focus on ROI
Recent online marketing wisdom has said to cultivate social media and subscriber engagement at all costs, but those costs can add up. This year, make sure your marketing efforts translate into healthy conversion rates. After all, you can’t pay for your next coffee order with Twitter followers.
Tracking subscriber data and social media activity will allow you to see just how much your online marketing is doing for your bottom line. That way, you can shift your focus toward efforts that are paying off and avoid wasting energy on ones that aren’t. Behavioral marketing platforms such as SilverPop’s allow you to respond to customers in real time, so make use of technology that allows you to better understand your core audience.
Create a Video
Marketing experts are predicting a surge in the number of videos used in digital marketing efforts in 2016. Videos are easily shared via social media, making them perfectly suited to the way today’s consumers interact with brands. Live streaming events such as product demos and Q&A sessions is a great way to use the potential of video to reach a wide number of users, and new online tools like Twitter’s Periscope make it easier than ever to produce live streaming video. The “About Us” section of your website is also a great place to incorporate a video to acquaint potential customers with your company.
For help achieving your marketing potential this year, contact AMMA Digital Marketing for a free consultation. Just call 800-466-0684, or send us an email today.