If you’re promoting your business through digital marketing, it’s a good idea to figure out where to concentrate your efforts. With more and mor social media platforms and other marketing outlets available online, it can be hard to narrow down your efforts to a manageable amount of online marketing. Here are some useful statistics about major social media platforms and other online marketing strategies.
Twitter vs. Facebook
Interestingly, while 87% of Americans have heard of Twitter, only about 7% actually use it. Facebook, on the other hand, is used by 41% of the nation, and 88% of Americans are aware of it. While this means the number of Twitter users is much lower, around 17 million, it’s also important to note that a large number of Twitter users follow brands or commercial accounts. As many as 42% of Twitter users interact with brand content as compared to just 16% of other social media users. This means that the pool of potential customers is smaller, but also much more interactive.
Twitter is also much more likely to be accessed on mobile phones than Facebook. In 2015, content is increasingly being optimized for mobile phones, and this trend is never more apparent than in Twitter marketing. Experts believe that Twitter is shifting toward more customer-company connectivity, so mobile viewers should be taken into consideration when creating Twitter marketing content.
Pinterest is perfect for reaching clients interested in lifestyle, food, fashion, and more. It’s a highly visual platform, so attractive photos and infographics are key to reaching users of this popular site. 71% of Pinterest users are female, so marketers with female-skewed content should make use of this important and creative site. The demographics of the site are changing, however, as more men begin to sign up for Pinterest. This shift is something to be aware of in upcoming years as the site expands its reach to accommodate both male and female Pinners. Pins with prices included also get 36% more likes than those without a price included.
As of this year, email marketing is still one of the most effective ways of reaching clients. Depending on the industry, small and medium-sized businesses report around 25% of marketing emails are opened, and between 2 and 3 percent of users click through. People in artistic fields are among the most successful email marketers, with a 27% open rate. The direct communication with your customer base email offers makes it a valuable tool no matter what kind of business you have. Subscribers are more likely to opt out if they feel inundated with emails, though, so avoid over-mailing. Most businesses send between 2 and 5 emails per month to maintain contact with their customers.
To get started in the ever-changing world of digital marketing, contact the professionals at AMMA Marketing for a free consultation today at 800-466-0684, or drop us an email. Whether you need to overhaul your social media strategy or just want a few pointers about online marketing, our experts can give you the advice you need.
Photo credit: Rosaura Ochoa / Foter / CC BY