You probably think of LinkedIn as primarily a professional network for forming one-on-one connections, and that is its usual purpose—but LinkedIn can be incredibly valuable for marketers, too. It’s an ideal platform to showcase your professional knowledge and make lasting connections with people who are more likely to become loyal customers. Harnessing this underutilized marketing outlet can help you to find success, especially with B2B marketing. Here are a few proven strategies for connecting on LinkedIn to grow your organization’s pool of potential subscribers and customers.
Make It Personal
One-on-one connections are the name of the game on LinkedIn, which means getting to know who your prospects are a bit before reaching out. Building these relationships is key, but it can be difficult to keep track of each individual and interaction over the course of your social media marketing campaign. That’s why it pays to make use of automation tools to streamline this process.
People use LinkedIn to network within and learn more about their respective industries. Professional advancement is everyone’s endgame, so always keep that in the back of your mind when creating content for a LinkedIn audience. That means you should be sharing your specialized knowledge through blog articles and even PowerPoint presentations. This demonstrates your status as a thought leader and makes your company look much more attractive to prospects who might be interested in what you have to offer.
Include Visual Elements
Social media posts that include engaging pictures, charts, or videos perform much better than those that are text-only, and LinkedIn is no exception. Choose an image that is unique and arresting while remaining suited to the professional tone of the website. Infographics are also a perennial favorite for their blend of useful information and inventive presentation. A picture is also more likely to elicit an emotional response, which users will instantly connect with your brand before even reading your piece.
It’s tempting to present a detached, professional feçade when using a specialized platform like LinkedIn. After all, you want to put your best foot forward when dealing with fellow members of your industry—but in the long run, staying true to your brand and your message is the most important aspect of LinkedIn marketing. Letting users in on what makes your organization tick also provides another avenue for emotional connections, ensuring that you’ll make a lasting impression. As long as you keep your posts work-appropriate, there’s no reason why you shouldn’t include a bit of fun information about your company. It makes you more likable in the eyes of potential customers who might be put off by an ultra-professional demeanor.
LinkedIn might not be the social media site that leaps to mind when you think of ways to attract leads via social platforms, but it is vital for building lasting professional connections within your industry, and outside it as well. For more information about using LinkedIn to its full potential contact the digital marketing professionals at AMMA Digital Marketing at 800-466-0684, or send us an email for a free consultation.