Email marketing is an essential part of any successful business’s marketing plan. It ensures that potential customers are always up to date on what’s happening with your brand and can easily click through to your site. Emails with coupons, promo codes, contests, and newsletters provide content that keeps valued subscribers coming back for more, increasing brand loyalty among your customer base. Although you’re probably familiar with the benefits of email marketing, it can be difficult to make your content shine when so many other companies employ the same strategies to reach subscribers. With that in mind, here are a few fresh tactics to make sure customers click through to your emails instead of dumping them in the spam folder.
Increase your opt-in process
The most important part of a successful email campaign is making sure the emails are going to people who actually want to receive them. That’s why you should increase your site’s opt-in measures. For instance, have subscribers opt in by sending a blank email to an address that will then send them a confirmation email with a link to complete the subscription request. This eliminates accidental subscriptions and keeps your emails from being marked as spam.
Customize your message
One-size-fits-all email blasts are becoming a thing of the past as companies make use of user data to target subscribers more effectively. For example, online retailers might include special offers for products related to ones the customer has purchased in the past in that person’s promotional emails. Even something as simple as addressing the subscriber by name can increase the personalized feel of the message and create a connection.
Make it mobile-friendly
Since many users will be reading your emails on smartphone screens, make sure the email design is as simple and uncluttered as possible. Consider shifting your email content focus from text to images to encourage mobile users to click through to your site. Most mobile users are checking email on the go, so keep their needs in mind as you create your promotional emails.
Keep Gmail in mind
Gmail is currently the largest email platform, so most of your subscribers will be using it to view your emails. As you probably know, Gmail now includes a “Promotions” tab for marketing emails and other promotional materials the user has subscribed to. This allows Gmail users to view their promotional emails all at once, meaning you’ll have to compete for attention with multiple marketing emails. Gmail is also set to introduce “Grid View” in the near future, a feature which will further categorize the inbox into groups such as “Travel,” “Promos,” and “Purchases.” This means you’ll have to consider which category your emails will be listed under and plan accordingly.
Many factors go into implementing a successful email marketing campaign, but in the end your email promotions will pay big dividends. For help crafting the perfect promotional emails for your company, contact the experts at AMMA Digital Marketing at 800-466-0684, or send us an email to start planning your email marketing strategy.