One of the most tried and true methods to up your conversion rates is through email marketing campaigns, but it can sometimes be hard to cut through all the noise. Consumers are used to their inboxes being flooded with marketing materials, so it’s essential that you keep relationships with your email subscribers alive with the help of innovative approaches. Remember, subscribers are more likely to click through to your site if they feel the emails you send are valuable—with that in mind, here are a few ways to add value for those on your email list while running your email campaign as efficiently as possible.
Use a Simple Design
With most users accessing their email on mobile devices, it makes sense to use a clean, elegant design that works across all devices for your emails. This makes you look professional and up to date when you communicate with subscribers. Cut out any unnecessary text in your emails as well, as viewers will most likely respond to a more visual experience.
Include GIFs and Animations
Users are increasingly drawn to moving images. They show that your brand is dynamic and cutting-edge. A short animated GIF is easy to include in your outgoing emails, and HTML5 makes including embedded videos easier than ever before. Whether you want to present a humorous GIF or a short video presentation detailing your company’s mission, harnessing the power of video is something all successful online marketers can agree on. Just be sure to incorporate them in a way that is subtle and on-message.
Be Specific and Relevant
Users will connect more effectively with your emails if they feel like you’ve taken the time to communicate with them specifically. For example, include content that is relevant to the subscriber’s location, such as a list of things to do in the city where they are located. Or, you could tailor your email newsletters to appeal to subscribers of varying age groups. Treating subscribers like individuals (including a personalized address in the subject line) is a great way to ensure that your emails will stay out of the spam folder.
Use Social Media
Be sure you’re linking your social media platforms to your email efforts. For instance, you can include share buttons on content that you provide via email and remind your Twitter, Facebook, and Instagram followers to subscribe to your email list. This eliminates some work for you and allows you to reach people with your content who are already predisposed to respond to it.
Market in Real Time
With the rise of smartphones, people are always plugged in and checking their email. That means you can reach them directly with big events like product launches as they unfold. Encourage even more engagement by live tweeting these events and hosting Q&A sessions. Being in touch with your subscribers lets them know you’re innovating around the clock.
For help using email to its fullest potential, contact AMMA Digital Marketing for a free consultation today. Just call 800-466-0684, or send us an email to start building your email marketing strategy.