Maintaining a solid base of patients will help your dental practice create a platform for steady growth and reaching out to new leads is the first step. In order to cultivate new leads, you will need to reach as many online visitors as possible, but existing online marketing strategies can be scattershot and lacking in payoff. By employing a Pay Per Lead digital marketing strategy, you can attract the leads you need to keep your practice going strong long into the future. Here’s how this cost-effective approach can help you reach new patients.
What Is Pay Per Lead?
A Pay Per Lead strategy can help remove much of the guesswork from digital marketing. By only paying for qualified leads, you will eliminate superfluous expenses while building your practice. This model works by charging a set fee for every lead acquired through your online advertising channels, making your marketing budget easier to plan. In this case, a lead refers to a person who has provided some demographic information via opt-in form, signed up for a newsletter, responded to surveyed questions and/or asked to be contacted by your staff.
Rather than rolling the dice on a digital marketing strategy and hoping it pans out, this type of model ensures that you are getting your money’s worth.
Benefits of Pay Per Lead
The main advantage of PPL is that you don’t have to pay for clicks and views that don’t result in interested leads, which is one of the drawbacks of working with some digital marketing agencies. It also works much more quickly than traditional SEO, letting you get in contact with potential patients without having to gradually climb organic search rankings. There are also no monthly fees or long-term contracts with a pay per lead plan.
You Won’t Have to Pay for Advertising
Whether it’s print ads and billboards or strictly online, advertising is an expense that involves a significant amount of gambling. If you authorize an expensive ad campaign and don’t see a corresponding rise in the number of patients, you’ll have to chalk it up as a loss. On the other hand, with Pay Per Lead marketing, you have total control over your advertising spend. Rather than investing in costly ad campaigns, you can directly manage the spend on each qualified lead you receive.
Pay Per Lead Incentivizes Results
Pay Per Lead offers a unique digital marketing model that is geared towards getting the most out of your budget. Because agencies that offer PPL only get paid when they deliver leads for their clients, they have a greater incentive to bring potential patients to your website. Unlike traditional marketing that focuses only on search rankings and website traffic, PPL is aimed squarely at turning visitors into patients.
Once you acquire a list of qualified leads, it’s much easier to drive conversions.