Maintaining a steady influx of new patients is one of the key challenges facing any successful dental practice. Digital marketing can help you get and maintain a steady base of patients, but there’s more than one way to use online outreach to cultivate new leads. If you are considering a traditional digital marketing agency, it is worthwhile to look into Pay Per Lead marketing as a cost-effective alternative.
Here are the facts you need to know to make the best decision about the digital marketing methods that will get results for your dental practice:
What Exactly Is a Lead?
A lead is a conversion event in which someone expresses interest in becoming a patient of your dental practice. This can be through a phone call, a sale, or subscribing to your email list. A lead can also consist of contact and demographic information obtained through your website. Your PPL agency will work with your practice to define a qualified lead and determine how many leads you would like to receive. Once you decide on your ideal number of leads, your agency will work to deliver them at no risk to your practice.
How Pay Per Lead Is Different
With Pay Per Lead (PPL), you are only responsible for paying for the leads your marketing agency delivers. You don’t pay for website visitors or impressions, only conversions. Rather than an entire marketing campaign that could have an uncertain outcome, you only pay for proven results.
With traditional marketing, clients typically pay a flat fee or hourly rate for a marketing package that involves SEO, social media, and PPC ads. With PPL, you pay an agreed-upon rate for each lead and specify how many leads per month you would like to receive. This allows you to control how much money you spend on acquiring leads and plan your budget effectively. It also reduces your risk and upfront investment.
PPL Brings in Leads Quickly
Traditional marketing agencies might take months to see results from SEO and PPC campaigns, but with Pay Per Lead your practice can expect new leads in a much shorter timeframe. This is because PPL agencies have a greater incentive to get people looking at your website quickly. While other agencies attempt to increase website traffic gradually with the goal of increasing conversion rates, PPL agencies create targeted campaigns specifically designed to bring leads to your practice as quickly as possible. If you would like to see new patients as soon as possible, a PPL model could be the solution you’re looking for.
Results Are Guaranteed
The world of digital marketing is often uncertain, but with PPL you can expect guaranteed results. Because Pay Per Lead agencies only make money when they bring new potential patients to your site. Clients also receive multi-channel reports tracking their progress over time, which allows the agency to track where the most qualified leads are coming from and target each area effectively over time.