You already know that content marketing is the best way to gain a foothold in the rapidly changing world of digital marketing, but what you might not be aware of are the several common mistakes that hold online brands back from achieving their full potential. A content marketing strategy usually represents a large commitment of both time and money, so it is essential to ensure that your efforts won’t go unrewarded. Avoid making these common errors so that your content will always be perceived as polished and professional by a savvy online audience.
Churning Out Content
Your first instinct when creating content for marketing purposes is probably that more is better and you should cast a wide net by creating a large amount of shareable articles, podcasts, listicles, or what have you. This makes sense, but ultimately this strategy will dilute your brand image. Instead, work on crafting content that is high in value for readers and likely to gain an online following. Good content is eye-catching, uses an appropriate number of SEO keywords, and makes users want to share it with others.
Lack of Automation
Performing every aspect of your content marketing manually wastes a huge amount of time and is inefficient. Instead, use one of the many automation tools available to help you share your content online. For example, social media sites like Twitter and Instagram allow you to schedule content to post automatically, taking some of the steps out of the process. Making use of available technology allows you to reach a greater number of users more quickly, and that’s a win-win for your business.
Not Properly Using SEO
Perhaps you’ve created a series of well-crafted blog articles that specifically address your target audience’s needs and pain points in a helpful, engaging manner, only to find that the articles aren’t performing as well as you’d hoped. This could be due to a lack of focus on attracting users through SEO and SEM. Writing great blogs is only half the battle—you also have to make it easy for readers to find them. Make sure you’re well-versed in relevant SEO keywords and incorporating them into your copy. Strive for a balance between keyword optimization and high-quality, in-demand content.
Content marketing is a long-term strategy, so often it takes a significant amount of time to start seeing results. Many people starting out in this field become discouraged with the lack of immediate payoff and allow their content marketing efforts to stagnate, which is a mistake. Often it takes several months or longer to start seeing an uptick in conversion rates resulting from a content marketing campaign. The best thing to do is to stick to your publishing schedule and keep creating content that connects with your audience.
For more insight on how to keep your content marketing strategy up to date and effective, get in touch with the experts at AMMA Digital Marketing at 800-466-0684 or send us an email to get started.