Gaining new patients is vital for a dental practice’s continued success, but digital marketing can be time-consuming, unpredictable and expensive. On top of that, you might not even obtain enough qualified leads after paying an agency’s rates. That’s why a Pay Per Lead (PPL) agency that guarantees results with no monthly fee could be the best answer for your practice. This is a bold claim for a marketing agency to make, but that’s because results are guaranteed. With no risk to the client, a Pay Per Lead agency will yield qualified leads and boost revenue, cutting down on uncertainties.
How the PPL Program Brings in New Patients
Pay Per Lead is significantly different from traditional digital marketing in a number of ways. The most important difference is that it entails much less risk on the part of the agency’s client. With ordinary marketing efforts, there is no guarantee that boosting web traffic or social media engagement will result in more patients. Many of our leads are survey questions asked that are specific to your service offerings. The leads come from every activity your brand is involved with online. The more paths that lead to a new patient, the better the odds of getting them to convert. These leads typically contain contact information, services the person in interested in, and a possible time frame.
With Pay Per Lead, your practice can succeed on its own terms by selecting how many leads you would like to receive. This makes your marketing budget easy to calculate and avoids unforeseen expenses. Costs are entirely based on results, with no monthly fees or long-term contracts—that’s why results are guaranteed.
Gain Insights about Potential Patients
Detailed reports give you all the information you need to track the performance of multiple marketing channels and learn more about the demographics of your leads. Using several different platforms to acquire leads, a PPL agency will then provide you with analysis of how each channel is performing. These channels include: Pay Per Click ads, organic traffic, surveys, social media, Google My Business, and phone calls, among others. PPL agencies use this information to target leads effectively, making the program more cost-effective and efficient as time passes, leading to a lower cost per acquisition (CPA). The information gathered from these sources helps guarantee new leads.
Most dental practices, and small businesses in general, don’t have the resources to track this data in detail. With the All-in-One Reporting Platform, however, you can have all the information you need about email, social media, call tracking, SEO, and PPC all in one place.
Pay Per Lead Marketing Guarantees Results
A PPL agency doesn’t make money unless their clients receive qualified leads, which means there is a built-in incentive for the agency to deliver results. Many marketing agencies shy away from making such bold claims, but PPL works differently. Your success is our success, so we use every tool at our disposal to bring new patients to your door. That’s why we live up to our guarantee and deliver results for your practice.
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