Making sure your site stands out in search engine results is an ongoing process. Frequent changes in Google and other search engines mean you have to stay on your toes when promoting your alternative lending site online—otherwise, you could risk falling down into SERP no-man’s-land. Although it can be difficult to anticipate future trends in search engine marketing, there are a few rules of thumb that can keep your site relevant and thriving.
Blogging Is Key
Producing content at regular intervals is a very important part of a sustainable SEO strategy, especially in an industry where building trust is important. To this end, many businesses produce blog content that shows readers their expertise in their industry while providing useful information. For example, alternative lenders can address possible concerns their clients might have with relevant blog posts about merchant cash advances or case studies about successful small businesses that have received funds from them. A well-maintained blog will increase both website traffic and credibility with potential clients.
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Watch Your Permalinks
A permanent is a static hyperlink to a particular web page or entry in a blog. You can change your permalink structure in the settings menu of your CMS platform to make links easier for search engines to find. Ideally, the titles of blog posts should appear in the permalink URL rather than a numerical code, so a blog such as “Five Alternative Lending Facts” would appear as “/five-alternative-lending-facts” instead of a number-based ID that is difficult for users to remember and search engines to pick out. Platforms like WordPress make it fairly simple to optimize permalinks in this way.
Focus on Images
Most discussion of SEO revolves around text-based content because of the value of keywords, but images also have a major role in how search engines rank content. Blogs and other content that include images automatically rank higher, but there are other ways to put pictures to work for your SEO. Photos that accompany your blog posts should have filenames that reflect their content, such as “lending.jpg” rather than a numerical name, and accompanying alt text (the text displayed if the image fails to load) should include relevant keywords as well.
Use Your Words
You probably already know that a piece of content should have a minimum of 400-500 words to achieve a high rank in search results, but there’s more to it than that. In general, content with a higher word count tends to do better than shorter content, with other factors being equal. There are several reasons for this: longer content contains more varied keywords, it receives more weight in Google’s search algorithm, and it is more likely to be shared via social media, thus creating more links and improving rankings.
Create a Sitemap
Installing an XML sitemap is an easy way to instantly boost your SEO. It works by showing search engine crawlers exactly where each page on your site is located, increasing indexing rates. You can install a tool such as Google XML Sitemaps to automatically show Google where all your content can be found.
Following these simple SEO best practices can give your content the platform to reach clients who need the alternative lending solutions you have to offer.