The goal of any digital marketing campaign is to create content that goes viral. More eyes on your content means positive buzz for your brand, and that’s always a good thing! It can be difficult to find that magic formula for creating the perfect shareable article or infographic that your social media followers will love, although there are certain types of content that are more likely to be shared. Here are a few general tips to keep in mind to create effective, buzzworthy content:
Lists Are Leaders
There’s a reason people love to share Buzzfeed lists on social media—they’re entertaining, informative, and addictive. Creating a ranked list gives readers automatic incentive to read the article to find out what the number-one item will be. Listicles are also a consistently high-performing form of shareable content. A listicle is an article or blog post presented as a list, usually accompanied by images for each item. The easily-digestible format makes the listicle one of the most popular formats for content creators.
Focus on an aspect of your business that can be broken down and presented in this way. Sponsored content on Buzzfeed is a great example of this, with lists like “5 Things that Happen on Great Skin Days” for a skincare product manufacturer, for instance. These companies create content that is fun and relevant to their product without being too “salesy.”
People like to share content that is helpful and relevant to their lives when selecting what to share on social media. Articles related to health, longevity, and wellness, for example, do extremely well in social shares. Providing valuable information for readers is one way to be sure you’ll be appreciated in the social media sphere. Sharing informative content helps users boost their own social media profiles, and that’s a win-win.
Other examples of value-adding content include: warning consumers of potential dangers or mistakes they may be making, researching trends emerging in your industry, and presenting helpful how-to articles related to your service or product.
Focus on What Makes You Unique
Approach content creation with an eye toward what makes your business different from the competition. First, consider your competitors’ social media strategies to determine what you can do to stand out. Share content on your Twitter, Facebook, and Instagram accounts that sets you apart from others in your field and spotlights what is unique about your company to help attract potential customers.
It’s also important to keep in mind not just the quality of the information you’re presenting, but the way you present it. Successful social media content is entertaining as well as informative, so have fun with it. Followers love to share content that is funny and surprising, so think about the kinds of content you share on your personal social media accounts when putting together your articles and other content.
For help planning a social media strategy that puts great content front and center, contact the experts at AMMA Digital Marketing at 800-466-0684 or send us an email to get started.